Why Bridgeline Digital (BLIN) Stock Skyrocketed Today


It’s a very rewarding trading day for investors in Bridgeline Digital (NASDAQ:BLIN) with shares up nearly 60%, making the stock Wall Street’s bull of the day. The cause of all the enthusiastic commotion? The digital engagement company announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution.

The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks.

Bridgeline Insights aligns multichannel marketing efforts with robust dashboarding and reporting capabilities to track and measure overall usage and behavior, demographics and other key metrics. This will allow the provider to better understand usage and behavior of their site visitors and leverage this behind-the-scenes insight to optimize the site and deliver a contextual experience based on various audience segments derived from user interests, past browser history, geographical location, referral traffic and more.

“Our intuitive Insights offering provides deep insight and visibility of usage and behavior across website properties,” said Ari Kahn, Bridgeline Digital’s CEO. “We’re excited to see how our customers use these actionable insights for continuous optimization to drive better results.”

Bridgeline recently posted fiscal third-quarter results wherein revenue came in at $3.1 million, compared to $4.1 million in the same quarter last year. SaaS revenue was $1.1 million in the third quarter of fiscal 2018, compared to $1.4 million in the third quarter of fiscal 2017. Hosting revenue was $243,000 in the third quarter of fiscal 2018, compared to $242,000 in the third quarter of fiscal 2017. Recurring revenue was $1.5 million in the third quarter of fiscal 2018, compared to $1.8 million in the third quarter of fiscal 2017. Subscription and perpetual license revenue was $1.3 million in the third quarter of fiscal 2018, compared to $1.7 million in the third quarter of fiscal 2017.

 

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