Youku Tudou Inc (ADR) (NYSE:YOKU) has partnered with Walt Disney Co to be the exclusive online movie marketing platform in China for its Marvel collection of movies and TV series. This cooperation will see the popularity of Disney’s Marvel brand and Youku Tudou’s position as the #1 online video platform to drive online marketing through promotion of trailers, online ticketing, live events and original programming dedicated to silver screen movies.
Youku Tudou’s strength as the leading online movie marketing platform in China comes from its market position. Leveraging its 500 million unique monthly users across screens, marketing efforts are able to disseminate across Youku Tudou’s media and entertainment ecosystem resulting in greater audience impact than traditional offline movie advertising. Disney and Marvel titles resonate with Youku Tudou’s audience with over 530 million cumulative views of titles across movies, television series, trailers,Youku Tudou original productions, and live-streaming.
Online marketing efforts contributed to boosting the box office revenue of Avengers: Age of Ultron, Guardians of the Galaxy and in the case of Captain America: The Winter Soldier, to almost 800 million, compared to 80 million RMB of the previous installment of the franchise in China. The trailers and Youku Original productions for Captain America: The Winter Soldier and Guardians of the Galaxy have over 41 million cumulative views with over 15.8 million combined movie VOD views on the Youku Tudou Platform. The Avengers: Age of Ultron trailers and Youku Original productions have received over 25.7 million cumulative views with the movie currently in theaters.
“We are committed to expanding our media and entertainment ecosystem by working with strong partners. These partnerships, like the one with Disney, are multifold and give Youku Tudou the opportunity to use its strengths to further its business model and drive future revenue streams through high-quality content, innovative marketing efforts, and merchandising channels,” said Victor Koo, Chairman and CEO of Youku Tudou. (Original Source)
Shares of Youku Tudou closed yesterday at $27.64 . YOKU has a 1-year high of $31.40 and a 1-year low of $11.85. The stock’s 50-day moving average is $20.71 and its 200-day moving average is $17.82.
On the ratings front, Youku Tudou has been the subject of a number of recent research reports. In a report issued on May 21, Brean Murray Carret analyst Fawne Jiang reiterated a Buy rating on YOKU, with a price target of $26, which reflects a potential downside of -5.9% from last closing price. Separately, on April 20, Summit Research’s Henry Guo initiated coverage with a Hold rating on the stock and has a price target of $16.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Fawne Jiang and Henry Guo have a total average return of 7.7% and 8.9% respectively. Jiang has a success rate of 59.2% and is ranked #758 out of 3610 analysts, while Guo has a success rate of 45.5% and is ranked #1260.
The street is mostly Bullish on YOKU stock. Out of 4 analysts who cover the stock, 2 suggest a Buy rating , one suggest a Sell and one recommend to Hold the stock. The 12-month average price target assigned to the stock is $25.00, which represents a potential downside of 9.6% from where the stock is currently trading.
Youku Tudou Inc is an Internet television company in china. Its internet television platform enables consumers to search, view and share high-quality video content quickly and easily across multiple devices.