Stock Update (NYSE:YOKU): Youku Tudou Inc (ADR) Signs Licensing Deal with Paramount Pictures to Expand Offerings on Subscription Service

Youku Tudou Inc (ADR) (NYSE:YOKU), a leading multi-screen entertainment and media company in China (“Youku Tudou” or the “Company”), announced today that it has entered into a content licensing agreement withParamount Pictures that will bring more than a hundred top titles from Paramount Picture’s film library to Youku Tudou. Popular franchises and titles such as Transformers, Shrek, Star Trek, Mission: Impossible and Forrest Gump will be viewable through Youku Tudou’s subscription service and select future Paramount releases will be available through TVOD.

Youku Tudou’s subscription service currently offers a wide selection of content from both foreign and domestic studios. More licensed content as well as Youku Tudou web-native content will be added on an ongoing basis, continually enriching the value proposition of the Company’s subscription services.

“The consumer-driven demand for premium online services in China is growing rapidly. With top branded content such as Paramount Picture’s array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest,” said Victor Koo, Chairman and CEO of Youku Tudou.

With this agreement, Youku Tudou will boast a library of over 4,000 movie titles that encompass domestic, foreign and original productions. (Original Source)

Shares of Youku Tudou Inc closed yesterday at $16.07. YOKU has a 1-year high of $31.50 and a 1-year low of $11.85. The stock’s 50-day moving average is $18.05 and its 200-day moving average is $19.91.

On the ratings front, Youku Tudou has been the subject of a number of recent research reports. In a report issued on August 20, Brean Murray Carret analyst Fawne Jiang maintained a Buy rating on YOKU, with a price target of $26, which represents a potential upside of 61.8% from where the stock is currently trading. Separately, on the same day, Pacific Crest’s Cheng Cheng maintained a Hold rating on the stock and has a price target of $21.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Fawne Jiang and Cheng Cheng have a total average return of -2.7% and -2.1% respectively. Jiang has a success rate of 34.7% and is ranked #3224 out of 3757 analysts, while Cheng has a success rate of 28.9% and is ranked #2954.

The street is mostly Bullish on YOKU stock. Out of 5 analysts who cover the stock, 3 suggest a Buy rating and 2 recommend to Hold the stock. The 12-month average price target assigned to the stock is $18.00, which implies an upside of 12% from current levels.

Youku Tudou Inc is an Internet television company in china. Its internet television platform enables consumers to search, view and share high-quality video content quickly and easily across multiple devices.

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