Stock Update (NYSE:YOKU): Youku Tudou Inc (ADR) and DJI Form Partnership to Build Comprehensive Online Aerial Videography Platform

Youku Tudou Inc (ADR) (NYSE:YOKU) announced their partnership to leverage Youku Tudou’sleading online video platform and DJI’s line of high quality aerial videography products by building China’s first online platform centered on quality aerial video content, e-tailing, and the aerial video community. This partnership will offer an innovative service and add a new dimension of video technology to Youku Tudou’s expansive multiscreen media and entertainment ecosystem.

Youku Tudou will become the release platform for the quality aerial videos created by DJI products in Mainland China. A dedicated DJI content channel on Youku Tudou will feature new product launches and reviews, tutorials, professional-generated content (PGC), and user-generated content (UGC). Content creators will receive a share of the revenue generated on the platform.

Youku Tudou will also become a key DJI online sale and promotion partner for Mainland China, offering the whole line of DJI products for purchase through Youku Tudou’s signature e-tailing platform. The first product offered will be a Youku Tudou-branded DJI drone that seamlessly integrates with the new co-branded platform.

The companies also announced that Alipay, Weibo, and will provide additional benefits to users of the new platform. Alipay will provide interest free installment payment plans to purchase DJI products. By incorporating, users can access customized tour routes for capturing excellent aerial videography. The platform will also allow users to share their work on Weibo to further build the aerial videography community.

“This new partnership with DJI fits perfectly into Youku Tudou’s rapid advancement of its multi-screen media and entertainment ecosystem,” said Jerry Li, Youku Tudou’s Senior VP. “By working with strong partners like DJI, we can build new platforms to showcase content, build communities, and offer the best consumer experience for users.

“The combination of DJI’s enthusiastic community of aerial filmmakers and photographers and Youku Tudou is already thriving,” said Andy Pan, DJI’s VP of Ecosystems. “By working with Youku Tudou to create an integrated experience sharing for our customers, we hope to further encourage their creativity and provide even more tools for them to go out and innovate from the skies.” (Original Source)

Shares of Youku Tudou Inc closed yesterday at $18.53. YOKU has a 1-year high of $24.60 and a 1-year low of $11.85. The stock’s 50-day moving average is $15.13 and its 200-day moving average is $17.22.

On the ratings front, Youku Tudou as been the subject of a number of recent research reports. In a report issued on April 20, Summit Research analyst Henry Guo initiated coverage with a Hold rating on YOKU and a price target of $16, which represents a potential downside of 13.7% from where the stock is currently trading. Separately, on March 23, Nomura’s Chao Wang reiterated a Buy rating on the stock and has a price target of $24.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Henry Guo and Chao Wang have a total average return of 11.1% and 12.3% respectively. Guo has a success rate of 57.9% and is ranked #1160 out of 3581 analysts, while Wang has a success rate of 61.1% and is ranked #1109.

In total, one research analyst has rated the stock with a Sell rating, one research analyst has assigned a Hold rating and 2 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $18.53 which is -4.3% under where the stock closed yesterday.

Youku Tudou Inc is an Internet television company in china. Its internet television platform enables consumers to search, view and share high-quality video content quickly and easily across multiple devices.

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