Stock Update (NYSE:NOK): Nokia Corporation (ADR)’s Here Maps Makes HD Map Data in US, France, Germany and Japan

Nokia Corporation (ADR) (NYSE:NOK)’s Here mapping service, a leader in mapping, navigation and location services, is making high-definition (HD) mapping data of sections of public roads in four countries available to all automotive companies to support their highly automated vehicle initiatives.

HERE has been developing its HD map using its LiDAR-equipped data capture vehicles and advanced processing technologies. As part of that effort, HERE has mapped several private test tracks for automated driving projects.

Now, for the first time, HERE is offering HD mapping data of specific stretches of open road in Silicon Valley and Michigan in the United States, as well as in France and Germany, to all carmakers and automotive suppliers for test purposes. HERE plans to offer data for Japan too later this year. HERE is currently working with more than 10 leading automotive companies on automated driving projects.

“We have been providing mapping data for the automotive industry for three decades,” said Bruno Bourguet, Senior Vice President of Sales and Business Development at HERE. “Now we are building on those long standing relationships to help our customers advance their leadership in this crucial technology.”

In order to map roads at a 10-to-20 centimeter accuracy, HERE uses LiDAR technology to collect billions of 3D points and model road surfaces down to the number of lanes and their width. It captures important details such as the slope and curvature of the road, lane markings and roadside objects such as sign posts, including what that signage denotes.

“The HD Map is a crucial component of automated driving technology, helping highly automated vehicles precisely position themselves on the road,” said Ogi Redzic, Senior Vice President of Automotive at HERE. “This highly detailed information helps highly automated cars better plan maneuvers and make driving decisions.”

Redzic is scheduled to address the topics of automated vehicles and digital infrastructure Wednesday at the Automated Vehicles Symposium 2015 in Ann Arbor, Michigan. (Original Source)

Shares of Nokia Corp opened today at $6.83 and are currently trading slightly down at $6.8. NOK has a 1-year high of $8.73 and a 1-year low of $6.26. The stock’s 50-day moving average is $6.99 and its 200-day moving average is $7.35.

On the ratings front, Nokia has been the subject of a number of recent research reports. In a report issued on June 29, Wells Fargo analyst Maynard Um reiterated a Hold rating on NOK. Separately, on June 23, Canaccord Genuity’s Siddharth Sinha reiterated a Buy rating on the stock and has a price target of $10.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Maynard Um and Siddharth Sinha have a total average return of 11.6% and 23.2% respectively. Um has a success rate of 59.3% and is ranked #468 out of 3712 analysts, while Sinha has a success rate of 77.8% and is ranked #1005.

The street is mostly Neutral on NOK stock. Out of 11 analysts who cover the stock, 7 suggest a Hold rating and 4 recommend to Buy the stock. The 12-month average price target assigned to the stock is $8.60, which represents a potential upside of 25.9% from where the stock is currently trading.

Nokia Oyj is a mobile communications company. The Company has three business: Networks, HERE, and Technologies and four business segments: mobile Broadband and Global Services within Networks, HERE, and Technologies.

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