Stock Update (NYSE:KING): Spread the Word! King Digital Entertainment PLC Launches AlphaBetty Saga on Mobile

Can you spell your way through the adventure of a lifetime? King Digital Entertainment PLC (NYSE:KING), a leading interactive entertainment company for the mobile world and creator of Candy Crush franchise and Farm Heroes Saga, today announced the launch of its first word-based ‘Saga’ game, AlphaBetty Saga. Now available to download for free from the AppStore and Google Play, this new game challenges players to take an exciting journey into the world of words, accompanied by an adventurous band of mice.

AlphaBetty Saga sets players off on a bold new quest as Betty, a young mouse living in the 1930s, follows her grandfather, Professor Alpha, and his loyal assistant, Barney, to discover lost words to complete the “Encyclopedia of Everything”. As the world’s authority on collecting words, Professor Alpha will call on players to help him complete the legendary book.

This vibrant word-based game uses non-linear gameplay to enhance creative word play and strategic opportunities for players as they are tasked with connecting adjacent letters to create words, score points and ultimately advance through a world very much like our own except for one small detail – it’s inhabited by mice and much of it is made of cheese!

“At King, we’re continually thinking of new ways to entertain our players and diversify our portfolio of games,” said Mihai Sfrijan, Studio Head at King. “AlphaBetty Saga does just that and is our first word-based ‘Saga’ game, offering players a brand new strategic thinking experience with a rich story adventure at its core.”

AlphaBetty Saga will launch with:

  • 5 Different Game Modes:
    • Scoring: Simply create words and achieve the target score
    • Cheese Falls: Bring cheese chunks down to the bottom of the game board to collect them
    • Bubble Pop: Include a letter inside a bubble in a word to make it pop
    • Word Frenzy: Create and collect the target number of words containing the target number of letters
    • Cheddar Spreader: Spread the cheese under multiple tiles on the board
  • 140 Levels divided into three Chapters: London, Egypt, New York
  • Collectable Artefacts that hold unique abilities and can help players beat difficult levels along the way. (Original Source)

Shares of King Digital closed yesterday at $14.67 . KING has a 1-year high of $23.48 and a 1-year low of $10.68. The stock’s 50-day moving average is $15.88 and its 200-day moving average is $14.87.

On the ratings front, King Digital has been the subject of a number of recent research reports. In a report issued on May 15, Wedbush analyst Michael Pachter reiterated a Buy rating on KING, with a price target of $21, which represents a potential upside of 43.1% from where the stock is currently trading. Separately, on the same day, Merrill Lynch’s Justin Post maintained a Hold rating on the stock and has a price target of $17.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Michael Pachter and Justin Post have a total average return of 0.3% and 18.5% respectively. Pachter has a success rate of 49.7% and is ranked #2242 out of 3610 analysts, while Post has a success rate of 66.3% and is ranked #124.

In total, 3 research analysts have assigned a Hold rating and 3 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $18.00 which is 22.7% above where the stock closed yesterday.

King Digital Entertainment PLC is an interactive entertainment company for the mobile world. The Company’s games include Candy Crush Saga, Candy Crush Soda Saga, Farm Heroes Saga, Pet Rescue Saga and Bubble Witch 2 Saga.

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