Stock Update (NASDAQ:GMCR): Keurig Green Mountain Inc Named Single Serve Coffee Maker Brand of the Year in 2015 Harris Poll EquiTrend Study

Keurig Green Mountain Inc (NASDAQ:GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced its Keurig® single cup brewing system has been named "Brand of the Year" in the single serve coffee maker category in the 2015 Harris Poll EquiTrend® Study. This is the fourth consecutive year Keurig has been named as the highest ranked brand in its category, based on consumers' perceptions of familiarity, quality and purchase consideration.

Keurig received the highest numerical Equity Score among single serve coffee maker brands included in the 2015 Harris Poll EquiTrend® Study, which is based on opinions of 38,670 U.S. consumers ages 15 and over surveyed online between January 8 and February 2, 2015. "Highest Ranked" was determined by a pure ranking of a sample of single serve coffee maker brands.

"Consumers trust Keurig to deliver the wide variety of coffee and other beverage brands they love with the quality, convenience and simplicity they've come to expect from Keurig," said  John Whoriskey, Keurig's President of US Sales and Marketing. "We're honored to be a part of so many consumers' daily routines and we'll continue to work to create the ultimate beverage experience in every life we touch, from source to cup."

The Keurig® hot brewing system has revolutionized the way beverages are brewed and consumed both at home and at the office, making an abundant choice of quality coffee and other specialty beverages a staple option with 60 brands and over 400 beverage varieties currently available in the system. According to December 2014 NPD data*, for the 2014 holiday season Keurig had eight of the top 10 selling coffeemakers in dollar sales, with Keurig® remaining as the top ranked coffeemaker brand in category dollar sales for 53 consecutive months.

Additional Resources

Shares of Green Mountain Coffee closed yesterday at $123.88 . GMCR has a 1-year high of $158.87 and a 1-year low of $90.08. The stock's 50-day moving average is $123.29 and it's 200-day moving average is $133.94.

On the ratings front, Green Mountain Coffee has been the subject of a number of recent research reports. In a report issued on March 9, KeyBanc analyst Akshay Jagdale reiterated a Buy rating on GMCR, with a price target of $175, which represents a potential upside of 41.3% from where the stock is currently trading. Separately, on February 23, Canaccord Genuity's Scott Van Winkle reiterated a Buy rating on the stock and has a price target of $139.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Akshay Jagdale and Scott Van Winkle have a total average return of 16.2% and 14.5% respectively. Jagdale has a success rate of 64.2% and is ranked #389 out of 3546 analysts while Winkle has a success rate of 61.4% and is ranked #198.

In total, one research analyst has rated the stock with a Sell rating, 3 research analysts have assigned a Hold rating and 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $123.88 which is 19.7% above where the stock closed yesterday.

Keurig Green Mountain Inc is engaged in the coffee and coffeemaker businesses in the United States and Canada. It sells Keurig Single Cup brewers and roast high-quality Arabica bean coffees.

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