Stock Update (NASDAQ:CY): Cypress Semiconductor Corporation Introduces the Industry’s Most Integrated Bluetooth Smart Module

Cypress Semiconductor Corporation (NASDAQ:CY) introduced a Bluetooth® Smart module that is the market’s first Bluetooth Low Energy solution to integrate programmable analog and digital blocks in a fully-certified module. The new, small-form-factor EZ-BLE™ PSoC® module includes Bluetooth 4.1 qualification and worldwide regulatory certification, greatly simplifying design and decreasing time-to-market. Cypress is the single supplier for silicon, software, firmware and module hardware, streamlining the customer support required to develop sensor-based, low-power systems for Internet of Things (IoT) applications, including sports and fitness monitors, medical devices, wearable electronics, home automation solutions and game controllers.

Sensor-based systems require an Analog Front End (AFE) for sensing, digital control logic, a BLE radio and a microcontroller, and products with a sophisticated user interfaces require an additional touch or display IC. Based on Cypress’s PSoC® 4 BLE Programmable System-on-Chip with an ARM® Cortex®-M0 core, the EZ-BLE PSoC module integrates all of the building blocks of a sensor-based system, along with Cypress’s industry-leading CapSense® capacitive touch-sensing functionality, two crystals, an on-board trace antenna, metal shield and passive components, all in a compact 11-mm x 11-mm x 1.8-mm form factor. Customers designing with the module can apply to add the Bluetooth logo on their products by referring to Cypress’s Qualification Design Identification (QDID), a unique serial number assigned by the Bluetooth SIG. The EZ-BLE PSoC module is compliant to wireless regulatory standards and is fully-certified in key markets, including the U.S., Canada, Europe, Korea and Japan, saving customers approximately $200,000 in hardware development, testing, manufacturing and certification costs.

“Sensor-based systems that connect the real world to the IoT must operate interactively and autonomously, using low-power wireless communication and running on batteries,” said Dave Solda, Director of the Module Business Unit at Cypress. “These system designs have traditionally required multiple ICs, but Cypress’s EZ-BLE PSoC allows designers to maximize their system integration in an easy-to-use module, reducing the solution BOM cost, required board space, and the cycle time required to get to market.”

Designers looking to create Bluetooth Smart products must often use software tools from multiple vendors and develop complex firmware to meet wireless specifications. Cypress has abstracted the Bluetooth Low Energy protocol stack and profile configuration into a royalty-free, GUI-based BLE component that can be dragged and dropped into designs using Cypress’s PSoC Creator™ integrated design environment (IDE). PSoC Creator enables complete system design in a single tool. Application details for Cypress’s BLE Component are embedded in PSoC Creator with examples of all supported Bluetooth Low Energy profiles and hundreds of example projects for mixed-signal system designs.

The EZ-BLE PSoC module enables designers to create custom AFEs for sensor interfaces using programmable analog blocks such as opamps, comparators, ADCs and DACs. Designers can integrate digital logic with the programmable digital blocks, which include Timers, Counters, Pulse-Width Modulators (TCPWMs), Serial Communication Blocks (SCBs) and Universal Digital Blocks (UDBs). The programmable architecture reduces power consumption for battery-operated applications by offloading CPU tasks to the UDBs and it enables run-time reconfiguration of blocks, allowing the design to service multiple functions.

EZ-BLE PSoC joins Cypress’s EZ-BLE PRoC™ module, which is based on Cypress’s PRoC BLE Programmable Radio-on-Chip solution and is now in production in a small 10-mm x 10-mm x 1.8-mm form factor. EZ-BLE PRoC targets remote controls, health and fitness equipment, home appliances, toys and other wireless applications.

Cypress offers the $49 BLE Pioneer Development Kit, which gives users easy access to the Cypress Bluetooth Low Energy devices, while maintaining the design footprint from the popular PSoC 4 Pioneer kit. The development kit includes a USB Bluetooth Low Energy dongle that pairs with the CySmart master emulation tool, converting a designer’s Windows® PC into a Bluetooth Low Energy debug environment. The EZ-BLE PSoC module can be quickly and easily evaluated with the EZ-BLE PSoC Evaluation Board (CYBLE-014008-EVAL), which plugs into the BLE Pioneer Development Kit. (Original Source)

Shares of Cypress Semiconductor closed last Friday at $8.70. CY has a 1-year high of $16.25 and a 1-year low of $8.04. The stock’s 50-day moving average is $9.42 and its 200-day moving average is $11.78.

On the ratings front, CY has been the subject of a number of recent research reports. In a report issued on August 31, Mizuho analyst Vijay Rakesh maintained a Buy rating on CY, with a price target of $21, which implies an upside of 141.4% from current levels. Separately, on July 17, Needham’s Rajvindra Gill reiterated a Buy rating on the stock and has a price target of $20.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Vijay Rakesh and Rajvindra Gill have a total average return of 29.4% and 14.8% respectively. Rakesh has a success rate of 65.2% and is ranked #12 out of 3764 analysts, while Gill has a success rate of 54.7% and is ranked #72.

Cypress Semiconductor Corp with its subsidiaries, designs, develops, manufactures and markets high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and system value.

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