Stock Update (NASDAQ:CSCO): Port of Hamburg Paves the Way With Europe’s First “smartROAD” by Cisco Systems, Inc.

The Hamburg Port Authority (HPA) continues to make the Smart Port vision a reality with the implementation of Europe’s first “smartROAD”. The smartROAD Proof of Concept aims to improve resource management, traffic flow, infrastructure condition and environmental management, using an Internet of Everything approach with real time data and analytics. Insights from the proof of concept will help enable Cisco Systems, Inc. (NASDAQ:CSCO), HPA and ecosystem partners to make a decision on a broader deployment of these solutions in the Port of Hamburg.

smartROAD solutions are focused on four areas:

1. Traffic Management helps the port road manager to monitor road traffic. Incidents are detected automatically and the port road manager is alerted to coordinate with other authorities.

2. Structural Sensors provide real time data on the condition of movable infrastructures such as the Kattwyk Lifting Bridge, enabling the technical maintenance department to precisely and predictively plan maintenance and repairs.

3. Environmental Sensors deliver data that is used to improve analysis of the environmental situation in the port area.

4. Smart Lighting enhances safety for pedestrians and cyclists in the port and saves energy at the same time. As part of the proof of concept, ‘Follow Me Lighting’ is deployed on one of the streets to specifically improve this road for the users.

All sensors and systems are connected by a highly secure network infrastructure. Data is processed by analytics software, and findings are made available via a centralized, integrated dashboard. Cisco also put in place a comprehensive security framework for the whole installation that gives visibility into safety and security and enables the port management to take actions in real time.

Since cameras are used for traffic monitoring, anonymization of data is mandatory. Together with Kiwi, Cisco has implemented software that runs on the cameras and blurs people and car plates. This level of information is discarded by the cameras and does not even enter the network.

The smartROAD proof of concept is a result of the memorandum of understanding that the City of Hamburg and Ciscosigned in April 2014. Partners in the smart port ecosystem are Philips (intelligent lighting), AGT International (analytics software), T-Systems (Deutsche Telekom’s IT services and consulting division), World Sensing (monitoring and sensors) and Kiwi (video analytics and anonymization).

“With smartROAD, HPA is piloting an integrated concept of the Internet of Everything for the first time, with various relevant use cases for port and the city, running on a real infrastructure,” says Dr. Sebastian Saxe, CIO and CDO of HPA.

“smartROAD is a key step into making our vision of the Internet of Everything a reality,” says Wim Elfrink, Executive Vice President, Industry Solutions and Chief Globalisation Officer, Cisco. “Cities all over the world want to become more efficient and more enjoyable for citizens. At Cisco, we believe digitization can help cities master the many challenges they are facing. Here in Hamburg in particular, the port plays a key role in the city’s economy and its development — that’s why we are supporting Hamburg Port Authority to grow capacity by using their infrastructure more efficiently.” (Original Source)

Shares of Cisco closed yesterday at $29.08 . CSCO has a 1-year high of $30.31 and a 1-year low of $22.49. The stock’s 50-day moving average is $29.01 and its 200-day moving average is $27.98.

On the ratings front, Cisco has been the subject of a number of recent research reports. In a report issued on June 1, Oppenheimer analyst Ittai Kidron maintained a Buy rating on CSCO, with a price target of $32, which implies an upside of 10.0% from current levels. Separately, on May 29, Jefferies Co.’s George Notter maintained a Hold rating on the stock and has a price target of $29.50.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Ittai Kidron and George Notter have a total average return of 2.5% and 19.9% respectively. Kidron has a success rate of 51.1% and is ranked #1191 out of 3610 analysts, while Notter has a success rate of 61.0% and is ranked #367.

In total, 3 research analysts have assigned a Hold rating and 8 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $32.79 which is 12.8% above where the stock closed yesterday.


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