My Size Inc (TLV:MYSZ) shares are rocketing and breaking the market ceiling at almost 114% as investors fan market buzz ahead of the ultimate international innovation conference in Las Vegas: the Consumer Electronics Show (CES). The Israeli tech firm is raring to presents its “MySize ID – The Movie” at the worldwide convention, where the video produced by the Director’s Cut production house will showcase the exciting features of My Size’s new, cutting-edge body measurement technology that could be a real game changer in how consumers buy clothing online.
My Size’s body measurement technology, MySizeID, will enable consumers to measure their body using their smartphones which will allow the application to recommend the correct size for clothing purchased online. The application involves that use of a technological innovation that the company believes will significantly reduce the margin of error experienced by consumers who purchase the wrong size online and thereby increase consumer confidence in online purchases on matters relating to size.
“We are very happy to launch both the new and innovative technology and the unique film demonstrating its advantages at the trade show,” said My Size CEO, Ronen Luzon. “We believe that the MySizeID technology can significantly transform online commerce and change the manner in which people purchase clothes, while saving time and money due to incorrectly selecting clothes of the wrong size. “
The company will be participating in the international CES innovation tradeshow in Las Vegas on January 9-12, 2018.
My Size develops smart phone measurement applications. Its products are based on sophisticated algorithms and cutting edge technology with broad applications, including apparel industry, e-commerce, shipping and parcel industry measurement. This proprietary technology is driven by several patent-pending algorithms, which are able to calculate and record measurements in a variety of novel ways.