Helios and Matheson Analytics Inc (NASDAQ:HMNY) shares added 26% to their gains on Monday after Maxim analyst Brian Kinstlinger initiated coverage on the data firm last week. With a Buy rating and price target of $20, the stock has delivered stellar returns of nearly 50% since the initiation was published. (To watch Kinstlinger’s track record, click here)
Kinstlinger wrote, “We expect the low monthly subscription price it set up to initially lose money and to build scale. Companies like Netflix, Amazon, and Facebook were all among the first to market in their respective industries and built scale while losing money, before monetizing their user base. MoviePass is the first to market a movie pass subscription and at the $9.95 price point, we believe the value proposition supports rapid adoption. In fact, its subscriber base grew to over 400,000 from 20,000 in the four weeks following the drop in price.”
“With scale, we see a variety of ways in which the company can impact overall and individual movie ticket sales, as well as individual theater receipts. We project five million subscribers by the end of 2019 and 10 million in early 2021, and that, during that time, MoviePass can begin to impact overall ticket sales through advertising and direct marketing campaigns. Not only will overall ticket sales go up, as was the case with the AMC study, but MoviePass can push trailers, coupons, and other marketing materials about certain titles. As a result, MoviePass would be a key influencer in the movie industry that other key players would want to partner with,” the analyst continued.
Helios and Matheson Analytics provides a range of information technology (IT) consulting solutions, custom application development, and analytics services to Fortune 1000 companies and other organizations in the United States. Its services include application value management, application development, integration, independent validation, infrastructure, information management, and analytics services. The company supports various computer technology platforms and client IT projects using a range of third-party software applications. In addition, it develops RedZone Map, a GPS-driven real-time crime and navigation map application that provides users with real time crime data and a platform for alerting other users to criminal and other safety related occurrences in a navigation map format, as well as allows users to report a crime and upload videos of live incidents.