Pandora Media Inc (NYSE:P), the leading internet radio service, has joined with Ford F-Series Trucks to produce a first of its kind experience – Country Built http://pdora.co/countrybuilt. Like Ford Trucks, the genre of country music exemplifies the principles of toughness and being built to last. Through this relationship, Country Built pays respect to the grit and endurance that have shaped the sounds of country music. The experience celebrates its riveting history while highlighting select next-generation artists carrying the torch into the future through a series of custom-curated mixtapes, interviews, exclusive performances and behind-the-scenes videos.
Pandora joins with Ford Trucks to produce Country Built. The episodic radio program is narrated and hosted by songwriter Otis Gibbs and guides Pandora listeners through the genre’s greatest tales and its impact on American culture. The series kicked off with a deep dive into “The Roots of Country” with a themed mixtape, expert interviews and a session performance with the buzzy Nashville newcomer Cale Tyson and will continue through 2015, delving into the landmark eras of country with the stories and legends that shaped them. Upcoming guest interviews include Jay McDowell, curator at The Musician’s Hall of Fame and Museum in Nashville, noted author and journalist Barry Mazur and Peter Cooper from the Country Music Hall of Fame and Museum.
“Our content team worked closely with Ford to create a station where the content matches the product perfectly. Generations of country music have played on the radios of Ford F-Series pickups over the past 60 years, and we built a station that celebrates both the heritage and vibrant present of country music,” said Pandora Senior Vice President Music Makers Group, Lars Murray.
“Many of our truck customers enjoy and identify with Country music,” said Doug Scott, Ford Truck Group Marketing Manager. “Ford F-Series is celebrating 66 years of heritage and highlighting Country music from its early days through today is the perfect way to also celebrate these customers.”
This relationship is the latest example of Pandora’s efforts to connect artists and listeners in unique and interesting ways. This series with Ford Trucks demonstrates our ability to create compelling, customized content that translates to personalized experiences for country fans. (Original Source)
Shares of Pandora Media opened today at $17.28 and are currently trading down at $17.165. P has a 1-year high of $30.48 and a 1-year low of $14.50. The stock’s 50-day moving average is $18.21 and its 200-day moving average is $17.10.
On the ratings front, Pandora Media has been the subject of a number of recent research reports. In a report released yesterday, Axiom analyst Victor Anthony maintained a Hold rating on P, with a price target of $18, which represents a slight upside potential from current levels. Separately, on June 9, Morgan Stanley’s Benjamin Swinburne maintained a Hold rating on the stock .
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Victor Anthony and Benjamin Swinburne have a total average return of 16.4% and 11.8% respectively. Anthony has a success rate of 66.4% and is ranked #90 out of 3621 analysts, while Swinburne has a success rate of 68.1% and is ranked #612.
The street is mostly Bullish on P stock. Out of 16 analysts who cover the stock, 11 suggest a Buy rating , 4 suggest a Hold and one recommend to Sell the stock. The 12-month average price target assigned to the stock is $20.44, which represents a potential upside of 18.3% from where the stock is currently trading.
Pandora Media Inc provides internet radio services on smartphones, tablets, traditional computers and car audio systems, as well as other internet-connected devices.