Company Update (NASDAQ:Z): Zillow Group Inc Unveils New National TV Spot: Homecoming

Zillow Group Inc (NASDAQ:Z) the leading real estate and home-related information marketplace, will be releasing its sixth TV spot as part of the company’s award-winning “Find Your Way Home®” national advertising campaign. The ad will run nationally through the end of the year.

The new ad, “Homecoming,” launches at the start of the incredibly active summer home buying season.  It showcases the modern home shopping process and the way Zillow’s cross platform approach – from mobile phones, to tablets, to Web – allows home shoppers to seamlessly find and share homes they love, and connect with professionals who can help them pursue.

“Finding and creating a home is more than just buying a house – it’s an emotional process that involves everyone in a family,” said Amy Bohutinsky, chief marketing officer of Zillow. “With these new ads, we are providing real-life examples of the many different ways people turn a house into a home, and the way Zillow empowers this process.”

The latest television spot chronicles the story of a couple traveling abroad to adopt a child, while simultaneously searching for a home for their expanding family. It shows how Zillow’s multi-platform technology propels each stage of the characters’ home search, particularly through mobile devices. Nearly two-thirds of Zillow’s usage occurs on a mobile device.  In April alone, more than 600 million homes were viewed on Zillow Mobile – that’s 232 homes per second.

“Homecoming” will run in 30-second formats on broadcast and cable networks including ABC, CBS, HGTV, and CNN, with a longer 60-second version that runs on various online platforms. This ad, along with others being launched this summer, are part of the ongoing “Find Your Way Home campaign,” launched in 2013, which includes national radio, print, mobile and digital elements.

“Homecoming” was produced by DeutschLA and directed by Mark Malloy, with editing by Gentleman Scholar and Cut and Run. The spot features the song “I Hate It When We Fight” by American singer/songwriter Joy Williams.  Zillow’s TV spots in the “Find Your Way Home” campaign, including “Homecoming”, can be found at Source)

Shares of Zillow opened today at $89.84 and are currently trading down at $88.445. Z has a 1-year high of $164.90 and a 1-year low of $81.07. The stock’s 50-day moving average is $95.34 and its 200-day moving average is $103.80.

On the ratings front, Zillow has been the subject of a number of recent research reports. In a report issued on May 13, Cowen analyst John Blackledge maintained a Hold rating on Z, with a price target of $90, which represents a slight upside potential from current levels. Separately, on the same day, Oppenheimer’s Jason Helfstein reiterated a Hold rating on the stock .

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, John Blackledge and Jason Helfstein have a total average return of 0.0% and 11.1% respectively. Blackledge has a success rate of 51.8% and is ranked #2674 out of 3612 analysts, while Helfstein has a success rate of 57.5% and is ranked #264.

In total, 5 research analysts have assigned a Hold rating and 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $127.60 which is 42.0% above where the stock opened today.

Zillow Group Incoperates the real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products to help people find vital information about homes and connect with local professionals.

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