Company Update (NASDAQ:GPRO): GoPro Inc Unveils HEROCast™, the Smallest, Lightest Professional Live-Broadcast Transmitter to Hit the Market

GoPro, Inc (NASDAQ:GPRO), enabler of some of today’s most engaging content, today announced the launch of HEROCast™, the smallest, lightest, and most cost-efficient wireless HD micro transmitter to hit the broadcast market. Developed with Vislink, the HEROCast transmitter enables professional broadcasters to deliver engaging, live content with immersive POV footage and unique perspectives that are synonymous with GoPro. HEROCast integrates with GoPro cameras and its ecosystem of mounts, and delivers the most versatile, mountable broadcast solution available and transmits high definition 1080/60fps and 720/60fps video using H.264 encoding with low glass-to-glass latency.


“GoPro is driven to enable people to capture their lives’ most important moments in the most immersive way possible, and it is that same motivation that has propelled the development of HEROCast. We want to change the way people see the events that are special to them. With HEROCast, broadcasters can bring their audience closer to their events than ever before, just as GoPro cameras have allowed people to uniquely share their lives with the people around them,” said GoPro President Tony Bates.

Live broadcasts by the NHL and ESPN X Games have proven HEROCast to be a game-changer. ESPN brought viewers of the X Games Aspen 2015 closer than ever to the incredible feats performed by the competing athletes. The NHL, in turn, brought fans closer than ever to the elite level of the sport’s best and brightest during the 2015 Honda NHLAll-Star Weekend.

“The relationship with GoPro and the launch of their HEROCast technology this past X Games Aspen was a real success.  The footage produced powerful visuals that gave our fans a new way to experience the events.  We look forward to continued collaboration with GoPro in Austin, where we’ll be able to build on what we learned in Aspen,” said Rich Feinberg, Vice President of ESPN Production.

HEROCast is available as an independent unit that can be connected to a GoPro camera via a lockable HDMI cable, which is optimal for body mounting and engaging POV shots. HEROCast BacPac directly connects to housing of a GoPro camera, delivering an integrated, water-resistant* solution for immersive live action footage. Both configurations are compatible with HERO4 and HERO3+ Black cameras, carry up to an estimated 40 minutes of battery life** (may be powered externally for extended use), and deliver industry-standard wireless broadcast at a fraction of the cost of comparable equipment.

HEROCast    $7,500 MSRP

  • Optimized for body mounting and engaging POV shots
  • Separate units for versatile mounting and easy accessibility
  • Easily attached to GoPro mounts including Chesty and more
  • Connects via supplied HDMI cable

HEROCast BacPac    $7,500 MSRP

  • All-in-one solution for immersive live-action footage
  • Camera, transmitter, housing, and BacPac in one convenient unit
  • Mounts to walls, cars, and other larger surfaces
  • *Water resistant to IP67 specification

The HEROCast and HEROCast BacPac solutions are the lightest and smallest HD wireless transmitters on the market, delivering industry-standard H.264 encoding for HD picture quality with low latency. In keeping with GoPro engineering, the transmitters are rugged in design and appropriate for use in harsh environments.

**Environmental variables such as temperature can affect battery life. (Original Source)

Shares of GoPro Inc opened today at $45.7 and are currently trading down at $44.27. GPRO has a 1-year high of $98.47 and a 1-year low of $28.65. The stock’s 50-day moving average is $41.77 and it’s 200-day moving average is $60.62.

On the ratings front, GoPro has been the subject of a number of recent research reports. In a report issued on March 30, Dougherty analyst Charlie Anderson upgraded GPRO to Buy, with a price target of $55, which implies an upside of 20.4% from current levels. Separately, on March 26, Robert W. Baird’s William Power upgraded the stock to Buy and has a price target of $57.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Charlie Anderson and William Power have a total average return of 30.1% and 12.9% respectively. Anderson has a success rate of 71.4% and is ranked #552 out of 3574 analysts, while Power has a success rate of 68.3% and is ranked #420.

The street is mostly Bullish on GPRO stock. Out of 17 analysts who cover the stock, 9 suggest a Buy rating , 7 suggest a Hold and one recommend to Sell the stock. The 12-month average price target assigned to the stock is $62.40, which implies an upside of 36.5% from current levels.

GoPro Inc develops hardware and software solutions to alleviate consumer pain points associated with capturing, managing, sharing and enjoying engaging content. It produces mountable and wearable cameras and accessories.

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