Company Update (NASDAQ:GMCR): Keurig Green Mountain Inc Announces the Launch of Keurig KOLD

Keurig Green Mountain Inc (NASDAQ:GMCR), a personal beverage system company that has revolutionized the way consumers create and enjoy beverages, today announced the launch of the Keurig® KOLD™ system, the first beverage system that allows consumers to freshly make cold sparkling and still beverages at home at the push of a button, including beloved favorites from The Coca-Cola Company and Dr Pepper Snapple Group.

“Keurig has redefined the way consumers enjoy coffee and tea in their homes and offices and today with the launch of Keurig KOLD, we’re embarking on a new journey that will change the way consumers enjoy cold beverages at home,” said Brian Kelley, President and CEO of Keurig. “The disruptive countertop-size innovation in KOLD is like nothing consumers have ever experienced – from the rapid chilling that turns room temperature water to a perfectly chilled drink at the push of a button; to the dispensing technology that produces consistently great tasting beverages; to the pod technology which enables fully carbonated beverages. KOLD delivers game changing, on-demand variety of sparkling or non-carbonated beverages all fresh made with Keurig simplicity.”

For the first time consumers will be able to actually make a Coca-Cola® or a Dr Pepper® on their kitchen counter. The Keurig® KOLD™ system encourages choice and discovery, including new and exciting exclusive beverage brands from categories including craft and fountain-style sodas, zero- and low-calorie flavored seltzers and waters, sports hydration drinks, iced teas and – coming soon – cocktail mixers.

Beginning today, the new Keurig® KOLD™ system is available to order on and will be sold at select retailers both online and in six cities beginning in October, including Atlanta, Boston, Chicago, Dallas,Los Angeles and New York. (Original Source)

Shares of Green Mountain closed yesterday at $53.19. GMCR has a 1-year high of $158.87 and a 1-year low of $45.25. The stock’s 50-day moving average is $54.69 and its 200-day moving average is $83.25.

On the ratings front, Green Mountain has been the subject of a number of recent research reports. In a report issued on September 25, CLSA analyst Caroline Levy maintained a Sell rating on GMCR, with a price target of $66, which represents a potential upside of 24.1% from where the stock is currently trading. Separately, on August 13, Roth Capital’s Anton Brenner reiterated a Hold rating on the stock and has a price target of $58.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Caroline Levy and Anton Brenner have a total average return of 14.0% and -0.8% respectively. Levy has a success rate of 66.7% and is ranked #923 out of 3752 analysts, while Brenner has a success rate of 37.2% and is ranked #2670.

The street is mostly Neutral on GMCR stock. Out of 12 analysts who cover the stock, 10 suggest a Hold rating , 1 suggest a Sell and one recommends to Buy the stock. The 12-month average price target assigned to the stock is $74.25, which implies an upside of 39.6% from current levels.

Keurig Green Mountain Inc is engaged in the coffee and coffeemaker businesses in the United States and Canada. It sells Keurig Single Cup brewers and roast high-quality Arabica bean coffees.

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