(BUSINESS WIRE)– Keurig Green Mountain, Inc. (Keurig) (NASDAQ:GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and DS Services of America, Inc. (DS Services), a subsidiary of Cott Corporation (Cott) (NYSE:COT) and a leading bottled water, coffee and tea direct-to-consumer services provider, announced a multi-year agreement to offer DS Services’ Javarama® coffee in K-Cup® packs for use in Keurig® hot brewing systems.
“We’re excited to expand our Keurig Authorized Distributor relationship with DS Services by offering their popular Javarama® brand to customers in K-Cup packs,” said John Whoriskey, President, U.S. Sales & Marketing for Keurig. “With over 400 varieties from 60 brands already available in the Keurig hot brewing system, Javarama® coffee will be a welcome addition to the Keurig family.”
Exclusively available to DS Services customers, the companies plan to launch the new Javarama® K-Cup® packs in March 2015, featuring Javarama® Signature Medium Roast and Dark Roast profiles. Since 1995, DS Services has provided high end proprietary gourmet coffees through its Javarama® brand. DS Services office and residential customers from coast to coast have enjoyed the specialty coffeehouse taste and have relied on the consistent quality of the brand. Now, all Javarama®K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig® brand.
“Our customers love the Javarama® brand for its coffeehouse quality taste and now they will be able to enjoy it with the convenience of their Keurig® brewers in homes and offices,” says Brian Miller, Chief Commercial Officer, DS Services.
Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup or carafe of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With Keurig® 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity, and beverage choice they expect with 60 brands and over 400 beverage varieties currently available, all brewed with Keurig’s new beverage-optimizing brewing technology.
Shares of Green Mountain Coffee Roasters closed yesterday at $130.865 . GMCR has a 1-year high of $158.87 and a 1-year low of $90.08. The stock’s 50-day moving average is $125.14 and it’s 200-day moving average is $134.24.
On the ratings front, Green Mountain Coffee Roasters has been the subject of a number of recent research reports. In a report issued on February 23, Canaccord Genuity analyst Scott Van Winkle reiterated a Buy rating on GMCR, with a price target of $139, which represents a potential upside of 6.2% from where the stock is currently trading. Separately, on February 5, BTIG’s Theo Brito reiterated a Hold rating on the stock .
In total, one research analyst has rated the stock with a Sell rating, 3 research analysts have assigned a Hold rating and 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $130.865 which is 9.3% above where the stock closed yesterday.
Keurig Green Mountain Inc is engaged in the coffee and coffeemaker businesses in the United States and Canada. It sells Keurig Single Cup brewers and roast high-quality Arabica bean coffees.