American Airlines Group Inc (NASDAQ:AAL) will build upon its commitment to focus on customers’ needs and wants, engage employees and look to the future as an industry leader in commercial aviation by partnering with Crispin Porter + Bogusky (CP+B) and MediaCom to manage its global advertising and media business. These global agency partners are known for inventive ideas that engage audiences and will create a new conversation for the American Airlines brand.
“From the very start, CP+B and MediaCom showed a clear understanding of American’s assets and opportunities, and it all starts with our 100,000 employees,” said Fernand Fernandez, American’s vice president – Global Marketing. “We want to capture the enthusiasm and passion our employees have for the future of the airline and deliver that message to our customers with a genuine and unique campaign. We think our employees and our customers will be proud of how CP+B and MediaCom work with us to present American’s brand in the coming years.”
“We are honored and excited that American has chosen CP+B and our partner MediaCom to help them achieve the bold ambitions they have for their brand,” said Lori Senecal, Global CEO, CP+B. “We are really inspired by their energy and vision, as we love working with forward thinking clients to drive brand and business growth.”
American began its advertising agency review with pitch consultancy AAR in July of this year as part of a broader objective to evaluate all major partners to more effectively compete and deliver on its vision to restore American to the greatest airline in the world. CP+B and MediaCom will be responsible for delivering strategic and creative marketing solutions across the globe.
American has undergone significant change since announcing its merger with US Airways in February 2013. The airline recently completed the integration of its reservations system and is investing more than $2 billion in improvements to the product and customer experience. This is in addition to its historic fleet renewal, which will give American the youngest fleet of its network competitors. (Original Source)
Shares of American Airlines opened today at $46.41 and are currently trading down at $46.18. AAL has a 1-year high of $56.20 and a 1-year low of $34.10. The stock’s 50-day moving average is $42.07 and its 200-day moving average is $42.93.
On the ratings front, American Airlines has been the subject of a number of recent research reports. In a report issued on October 13, Evercore ISI analyst Duane Pfennigwerth downgraded AAL to Hold, with a price target of $50, which represents a potential upside of 7.7% from where the stock is currently trading. Separately, on October 12, Deutsche Bank’s Michael Linenberg reiterated a Buy rating on the stock and has a price target of $52.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Duane Pfennigwerth and Michael Linenberg have a total average return of 0.7% and 28.5% respectively. Pfennigwerth has a success rate of 54.5% and is ranked #2350 out of 3802 analysts, while Linenberg has a success rate of 74.2% and is ranked #14.
Overall, 3 research analysts have assigned a Hold rating and 4 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $54.25 which is 16.9% above where the stock opened today.
American Airlines Group Inc, through its subsidiaries, operates in the airline industry. The Company has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York City, Philadelphia, Phoenix and Washington, D.C.