Company Update (NASDAQ:AAL): American Airlines Group Inc Expands Customers’ Entertainment Options

American Airlines Group Inc (NASDAQ:AAL) is putting entertainment options in the hands of more customers by launching its streaming video service on more than 200 additional aircraft in its domestic mainline fleet.

American Airlines logo.

American has already equipped more than 500 aircraft with seat-back video and streaming with its American Spotlight entertainment service. In May, American will add streaming to its fleet of Airbus A319s, A320s and A321s, with plans for some international widebody aircraft, further expanding customers’ access to inflight entertainment options in all cabins.

“With the expansion of our digital entertainment, customers traveling on the majority of our mainline aircraft will know they have inflight entertainment available through their personal device or on the seatback in front of them,” says Fernand Fernandez, American’s vice president – Global Marketing. “Our customers have asked for entertainment no matter which cabin they prefer to fly, and we’re delivering.”

To celebrate the hundreds of hours of entertainment available on American Spotlight, American is inviting customers to enjoy select movies free of charge through the streaming service. Through June 30, customers can view any of the following six movies.

  • Big Hero 6
  • Captain America
  • Frozen
  • Guardians of the Galaxy
  • Into The Woods
  • Maleficent

In addition, American always offers free, exclusive programming from NBC Universal through streaming, seat-back and overhead entertainment.

The programming is stored on aircraft hardware, ensuring that customers receive high quality streaming; it is offered in addition to air-to-ground Wi-Fi service already offered on all mainline narrow body aircraft.

First-time streaming viewers simply open their browser, look for the Entertainment option and accept Gogo’s invitation to install the Gogo Video Player plug-in, which can be downloaded quickly even during a flight.

They can then start the viewing process by browsing the free and paid content – approximately 200 movies and 200 TV shows.

American already offers complimentary entertainment on all international flights in all cabins and has announced plans for more international Wi-Fi and onboard power ports as part of its $2 billion investment in the customer experience. These investments include more fully lie-flat seats; upgraded aircraft interior, and an improved airport experience with faster, more reliable kiosks and refreshed gate and ticketing areas. This is all in addition to American’s historic fleet renewal, during which it expects to take delivery of 75 new mainline aircraft in 2015. (Original Source)

Shares of American Airlines opened today at $46.78 and are currently trading up at $47.28. AAL has a 1-year high of $56.20 and a 1-year low of $28.10. The stock’s 50-day moving average is $50.50 and its 200-day moving average is $48.43.

On the ratings front, American Airlines has been the subject of a number of recent research reports. In a report issued on April 27, Imperial analyst Bob McAdoo maintained a Buy rating on AAL, with a price target of $82, which represents a potential upside of 75.3% from where the stock is currently trading. Separately, on April 1, Deutsche Bank’s Michael Linenberg downgraded the stock to Hold and has a price target of $58.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Bob McAdoo and Michael Linenberg have a total average return of 26.8% and 28.6% respectively. McAdoo has a success rate of 69.6% and is ranked #24 out of 3590 analysts, while Linenberg has a success rate of 66.7% and is ranked #54.

In total, 2 research analysts have assigned a Hold rating and 2 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $46.78 which is 38.4% above where the stock opened today.

American Airlines Group Inc, through its subsidiaries, operates in the airline industry. The Company has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York City, Philadelphia, Phoenix and Washington, D.C.

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