What Did This CEO Just Do with Personal Shares of Deckers Outdoor (DECK)?

Yesterday, the President & CEO of Deckers Outdoor (DECK), David Powers, sold shares of DECK for $9.24M.

Following David Powers’ last DECK Sell transaction on November 02, 2018, the stock climbed by 123.1%. In addition to David Powers, one other DECK executive reported Sell trades in the last month.

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Based on Deckers Outdoor’s latest earnings report for the quarter ending September 30, the company posted quarterly revenue of $624 million and quarterly net profit of $102 million. In comparison, last year the company earned revenue of $542 million and had a net profit of $77.81 million. The company has a one-year high of $285.28 and a one-year low of $78.70. Currently, Deckers Outdoor has an average volume of 656.29K.

Based on 11 analyst ratings, the analyst consensus is Strong Buy with an average price target of $309.40, reflecting a -8.7% downside.

In the last 30 days, insiders have sold $9.75M worth of DECK shares and purchased $2.11M worth of DECK shares. The insider sentiment on Deckers Outdoor has been negative according to 85 insider trades in the past three months. This sentiment is lower than the average sentiment of company insiders in this sector.

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Deckers Outdoor Corp. engages in the business of designing, marketing, and distributing footwear, apparel, and accessories developed for both everyday casual lifestyle use and high performance activities. It operates through the following segments: UGG Brand, HOKA Brand, Teva Brand, Sanuk Brand, Other Brands, and Direct-to-Consumer. The UGG Brand segment offers a line of premium footwear, apparel, and accessories. The HOKA Brand segment sells footwear and apparel that offers enhanced cushioning and inherent stability with minimal weight, originally designed for ultra-runners. The Teva Brand segment focuses on the sport sandal and modern outdoor lifestyle category, such as sandals, shoes, and boots. The Sanuk Brand segment originated in Southern California surf culture and has emerged into a lifestyle brand with a presence in the relaxed casual shoe and sandal categories. The Other Brands segment includes the Koolaburra by UGG brand. The Direct-to-Consumer segment comprises of retail stores and e-commerce websites. The company was founded by Douglas B. Otto in 1973 and is headquartered in Goleta, CA.

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