Needham Sticks to Its Buy Rating for Zebra Tech (ZBRA)

In a report released today, James Ricchiuti from Needham reiterated a Buy rating on Zebra Tech (ZBRA), with a price target of $340.00. The company’s shares closed last Tuesday at $319.22.

According to, Ricchiuti is a 5-star analyst with an average return of 15.3% and a 62.5% success rate. Ricchiuti covers the Technology sector, focusing on stocks such as Teledyne Technologies, Benchmark Electronics, and Faro Technologies.

Currently, the analyst consensus on Zebra Tech is a Strong Buy with an average price target of $330.00.

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Zebra Tech’s market cap is currently $15.63B and has a P/E ratio of 31.20. The company has a Price to Book ratio of -14.27.

Based on the recent corporate insider activity of 83 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of ZBRA in relation to earlier this year.

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Zebra Technologies Corp. engages in designing, manufacturing and selling of automatic identification and data capture products. Its products include mobile computers, barcode scanners, radio frequency identification devices (RFID) readers, specialty printers for barcode labeling and personal identification, real-time location systems, accessories and supplies, such as self-adhesive labels and other consumables, and software utilities and applications. It also provides services such as maintenance, technical support, repair, managed and professional services, including cloud-based subscriptions. It operates through the following two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment comprises of barcode and card printing, location solutions, supplies, and services. The EVM segment comprises of mobile computing, data capture, and RFID. The company was founded by Edward L. Kaplan and Gerhard Cless in 1969 and is headquartered in Lincolnshire, IL.

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