Morgan Stanley Reaffirms Their Sell Rating on Southern Co (SO)

Morgan Stanley analyst Stephen Byrd maintained a Sell rating on Southern Co (SO) today and set a price target of $52.00. The company’s shares closed last Friday at $52.63.

According to, Byrd is a 3-star analyst with an average return of 0.7% and a 54.2% success rate. Byrd covers the Utilities sector, focusing on stocks such as Algonquin Power & Utilities, Public Service Enterprise, and American Electric Power.

Southern Co has an analyst consensus of Hold, with a price target consensus of $63.13.

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Based on Southern Co’s latest earnings release for the quarter ending March 31, the company reported a quarterly revenue of $5.02 billion and net profit of $872 million. In comparison, last year the company earned revenue of $5.41 billion and had a net profit of $2.09 billion.

Based on the recent corporate insider activity of 86 insiders, corporate insider sentiment is neutral on the stock.

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The Southern Co. is a holding company. The firm engages in the sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945 and is headquartered in Atlanta, GA.

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