Loup Ventures

About the Author Loup Ventures

At Loup Ventures, research is in our blood. The spirit of our team has always lived on the curiosity to discover new insights that yield investment opportunities. For years we did this on Wall Street, focused on public tech companies. Now we invest in private frontier tech companies, but public companies like Tesla, Nvidia, and others are also meaningful innovators in frontier tech. These public companies are shaping the emergence of AI, robotics, autonomous vehicles, and AR/VR just as much as early stage startups. As a result, we’ve always kept a watchful eye on public market participants to inform our private investment strategy. Gene Munster is a managing partner and co-founder at Loup Ventures. Prior to Loup Ventures, Gene was a managing director and senior research analyst at Piper Jaffray where he covered technology companies including Apple, Amazon, Google and Facebook. During his 21-year tenure, Gene received many acknowledgements including: Top Stock Picker from Forbes, Best on the Street from The Wall Street Journal, and was widely recognized for his work on Apple. Gene holds a bachelor’s degree in finance and entrepreneurship from University of St. Thomas.

Apple & Google’s Vision of the Future Contrasted by Developer Resources

By Gene Munster

WWDC and Google I/O set the direction for developers for the upcoming year and give insight to the trends Apple and Google are actively moving forward. The developer conference keynotes are the newsmakers but are only one event in a week of more than one hundred break-out sessions that detail a range of topics from how to program your first machine learning model to visual design and accessibility. We took a closer look at 326 sessions (WWDC 150 and Google 176 sessions) and found about 65% of the session themes overlap between the companies. These are topics that Apple and Google agree will shape the future. The remaining 35% of themes contrast their respective strengths and their visions of the future. Keep in mind some of these sessions covered topics spanning multiple themes. Here’s what we found:

The 65% They Agree On

Both are focused on helping developers design software that is secure and accessible to everyone, as well as integrating machine learning capabilities into their products. Within the gaming segment, Google is promoting the upcoming release of Stadia, while Apple continues to embrace augmented reality and its gaming opportunities.

Where Their Vision of the Future Differs

Apple continues to be a leader in hardware development. Conversely, Google had only two sessions related to hardware as it tweaked its hardware approach by recently announcing it will no longer produce tablets. Google remains focused on web/cloud-based apps, as well as building out the Assistant features. Another point of differentiation and new this year was Google “Inspiration” sessions to inspire developers to solve bigger, more complicated issues

Google’s “Inspiration” Campaign

One topic unique to Google and absent at WWDC was an “inspiration” category. This accounted for 15 sessions out of 176 total I/O sessions. As mentioned, the concept around these break-outs was to inspire developers to solve bigger, more complicated issues. Examples of these bigger issues include crisis response, education, and economic opportunity. (“Using Technology to Change the World” and “Deep Learning to Solve Challenging Problems”).Our sense is Google’s primary motivation behind the “inspiration” campaign is more than a response to the anti-tech movement. This appears to be a bigger goal for Google, evidenced by the level of resources committed to advancing inspiration directly to developers, as opposed to a branding exercise. It’s also loosely related to Google’s tradition of having employees spend 20% of their time working on side projects, some of which have grown into other bets that aim to solve hard problems including Calico (biology of aging), Verily (health data), and Waymo (self-driving cars).

Apple’s Inspiration Culture

Tim Cook recently gave the commencement address at Stanford and had a message for tech companies saying that “if you built a chaos factory, you can’t dodge responsibility for the chaos.” While this comment has been viewed as a criticism of Facebook, we believe Cook is speaking to a bigger theme for tech companies to reduce the damage they’ve done and in the future leverage their size and scale for good. This goal is aligned with Apple’s culture to inspire through designing and selling world-class consumer tech.

Disclaimer: We actively write about the themes in which we invest or may invest: virtual reality, augmented reality, artificial intelligence, and robotics. From time to time, we may write about companies that are in our portfolio. As managers of the portfolio, we may earn carried interest, management fees or other compensation from such portfolio. 


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