Here’s Why, Inc. (AMZN) Likely Outstripping Other Online Retailers Into the Holiday Season

Nomura analyst Anthony Diclemente is out with a research report taking a glimpse into pressures on shares of, Inc. (NASDAQ:AMZN) after Adobe Digital Insights released its Thanksgiving, Black Friday, and Cyber Monday sales data and estimates, noting “mixed results.”

Looking upon “Santa’s cyber workload,” it becomes clear Thanksgiving reveals a miss from a growth rate deceleration for total sales to mobile sales this year. Meanwhile, though Black Friday performed better, with an acceleration in growth, Adobe’s projection for Cyber Monday looks to further deceleration on this front as well.

Diclemente notes, “In aggregate, the results seem benign at best, but we believe there are two key takeaways from these data that likely both benefit Amazon: (1) the reduced friction of an e-commerce sale is likely moving consumer holiday shopping away from a few frenzied Thanksgiving holiday days and toward a more evenly distributed timeline of purchasing behavior; and (2) mobile shopping continues to take share of total e-commerce, a trend that should benefit the most advanced and seamless mobile platforms like Amazon.”

Therefore, though Adobe Digital Insights is indicative of “choppy results,” the analyst still sees the online auction and e-commerce leader in a solid position. “We still favor AMZN’s risk/reward into the end of the year,” Diclemente contends

As such, the analyst reiterates a Buy rating on AMZN with a $950 price target, which represents a just under 25% increase from current levels.

According to TipRanks, which measures analysts’ and bloggers’ success rate based on how their calls perform, five-star analyst Anthony Diclemente is ranked #250 out of 4,241 analysts. Diclemente has a 63% success rate and gains 9.3% in his annual returns. When recommending AMZN, Diclemente earns 30.3% in average profits on the stock.

TipRanks analytics demonstrate AMZN as a Strong Buy. Out of 34 analysts polled in the last 3 months, 32 rate a Buy on AMZN, while 2 maintain a Hold. The 12-month average price target stands at $946.75, marking a 24% upside from where the shares last closed.

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