What Made Oppenheimer Upgrade Roku Inc’s Stock?


Oppenheimer analyst Jason Helfstein upgraded Roku Inc (NASDAQ: ROKU) to Buy yesterday and set a price target of $50. The company’s shares closed yesterday at $43.29.

Helfstein commented:

“Following a 10% decline from its recent high, we are upgrading and establishing a $50 price target. We believe The Roku Channel is 0.63% of domestic time-spent on Roku’s platform or the 12th most-watched app by viewing hours, which represents a 9M hour monthly run-rate only nine months post- launch. The rapid adoption of The Roku Channel gives us incremental confidence in the channel’s ability to garner viewership on other platforms, such as Samsung, allowing Roku to monetize a broader portion of the OTT ecosystem than we had previously assumed was possible. We value the core platform at $44/share and the off-platform Roku Channel opportunity at $7/share on a long-term DCF analysis, together implying 18% upside.”

According to TipRanks.com, Helfstein is a top 100 analyst with an average return of 19.5% and a 68.0% success rate. Helfstein covers the Technology sector, focusing on stocks such as Endurance International, ANGI Homeservices Inc, and IAC/InterActiveCorp.

Roku Inc has an analyst consensus of Moderate Buy, with a price target consensus of $42.83.

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The company has a one-year high of $58.80 and a one-year low of $15.75. Currently, Roku Inc has an average volume of 6.81M.

Based on the recent corporate insider activity of 30 insiders, corporate insider sentiment is negative on the stock.

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Roku Inc. engages in the provision of a streaming platform for television. It operates through the following business segments: Player and Platform. The Player segment consists of net sales of streaming media players and accessories through retailers and distributors, as well as directly to customers through the company’s website.

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