Nielsen Holdings (NLSN) Gets a Buy Rating from Morgan Stanley

Morgan Stanley analyst Toni Kaplan maintained a Buy rating on Nielsen Holdings (NYSE: NLSN) today and set a price target of $27. The company’s shares closed yesterday at $26.72.

According to, Kaplan is a 2-star analyst with an average return of 2.4% and a 55.9% success rate. Kaplan covers the Services sector, focusing on stocks such as Thomson Reuters Corp, ARAMARK Holdings, and Cintas Corp.

The word on The Street in general, suggests a Moderate Buy analyst consensus rating for Nielsen Holdings with a $28.18 average price target.

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Based on Nielsen Holdings’ latest earnings release for the quarter ending June 30, the company reported a quarterly revenue of $1.65 billion and net profit of $72 million. In comparison, last year the company earned revenue of $1.64 billion and had a net profit of $131 million.

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Nielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Watch and Buy segment. The Watch segment offers services to media and advertising clients and audience measurement services. The Buy segment provides consumer packaged goods to manufacturers and retailers.