Sure Dividend

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Sure Dividend is designed specifically to simplify the process of investing in high quality businesses with shareholder friendly managements for individual investors. Sure Dividend takes a quantitative approach to this task, while providing qualitative analysis backed up by fundamentals. The Sure Dividend approach uses The 8 Rules of Dividend Investing to simplify the process of investing in high quality dividend growth stocks.

Apple Inc. (AAPL): A Dividend Achiever in the Making


By Bob Ciura,

In the realm of dividend investing, a track record means everything. A long dividend track record proves that a company’s management is both willing and able to reward shareholders with rising dividends.

To be a Dividend Achiever for example, a stock must have raised its dividend for at least 10 years in a row.  You can see the entire list of all 273 Dividend Achievers here.

Apple Inc. (NASDAQ:AAPL) only resumed paying a dividend in 2012, after a nearly two-decade hiatus. But that doesn’t mean Apple is a weak business.  It has an incredibly strong competitive advantage – and one of (if not the most) well known brands in the world.

Business Overview

Apple is a huge technology company with a wide lineup of products. It manufactures cell phones, laptops, and tablets under the iPhone, Mac, and iPad brands. It also sells other products like Apple TV.

The iPhone is Apple’s most important product. It currently represents 60% of Apple’s revenue. The iPhone was a game-changer for Apple. The innovation of the iPhone allowed Apple to take the lion’s share of profits in the smartphone industry.

Apple does not receive the highest market share in the industry, but it makes up for this with extremely high margins and growth.

Indeed, Apple’s growth of revenue and earnings-per-share over the past five years has been extremely impressive.


Source: 2016 10-K, page 24

Conditions over the past year have soured, however. Now that Apple has finished the iPhone 6 cycle, the company is seeing a modest deterioration. Earnings-per-share fell 10% in fiscal 2016.

Fortunately, Apple recently unveiled a major new product release, the iPhone 7. This should rejuvenate iPhone sales, which is critically important for the company. And, Apple will benefit from its booming services business.

As a result, the company should see more than enough growth to provide shareholders with double-digit dividend growth each year moving forward.

Growth Prospects

The market continues to trade Apple at a frustratingly-low price-to-earnings ratio of just 13. Compare this with the S&P 500, which trades for a price-to-earnings ratio of 25. Investors seem to doubt Apple’s growth potential, as the company’s results last year were a disappointment.

While Apple did take a step back in fiscal 2016, it is not because of a fundamental deterioration of the business. Instead, the company simply took a ‘breather’ because it did not benefit from a major new iPhone release.

This is an important distinction. Apple is a lot like a baseball player who hits his home runs in “bunches”. Apple produces huge growth when it comes out with new products, and suffers mild declines in the interim years.

Viewing Apple over a two-year frame further explains this dynamic.


Source: 2016 10-K, page 26

Apple suffered declining revenue across its three biggest geographic segment, but there is more to this story than meets the eye. The company simply suffered from very difficult comparisons, given the huge growth rates seen in fiscal 2015 due to the iPhone 6 release.

Apple management understands that with inconsistent growth rates, the stock is likely to retain a below-average price-to-earnings ratio. In response, the company is planning more regular updates to its product line. The hope is that this will create a smoother revenue stream.

One way it plans to do this is by investing in its services business. Apple’s services platform, which includes the App Store, iTunes, iCloud, Apple Pay, and Apple Care.


Source: 2016 10-K, page 28

Services are growing at a high level. Growth is accelerating, as consumers are using services at an increasing rate. For example, last quarter services revenue increased 24% year over year, to $6.3 billion. This was a record quarterly performance for the services business.

Apple will also realize growth from new geographic markets. The company continues to grow in China, and will look to India for future growth. Apple has only about a 3% market share in India.

Apple’s lower-priced iPhone SE should compete well in the India market, where consumers typically purchase lower-priced devices.

Dividend Analysis

It is not an exaggeration to say that Apple has one of the securest dividends in the entire market. The company has a highly profitable business model with several competitive advantages.  Famous quality/value investor Warren Buffett bought into Apple in 2016, despite his long standing aversion to technology businesses.

In addition, Apple has a pristine balance sheet. It has a mountain of cash, with a modest debt position. Apple ended last quarter with $237 billion of cash, marketable securities, and long-term investments. This dwarfs its $75 billion in long-term debt.

Lastly, Apple’s dividend takes up only a small portion of its earnings-per-share. Apple currently distributes $2.28 per share in annual dividends. This represents 27% of Apple’s fiscal 2016 earnings-per-share.

Its extremely low payout ratio leaves plenty of room for many years of dividend growth up ahead.

Final Thoughts

Apple has a 2% dividend yield and is not yet a Dividend Achiever. This seems fairly unimpressive at first glance. But Apple has indicated plans to increase its dividend by at least 10% per year going forward.

The company certainly has the fundamental strength to become a Dividend Achiever, and possibly a Dividend Aristocrat, in time.


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