Sarah Roden

About the Author Sarah Roden

Sarah writes about stock market news for TipRanks. She graduated as member of Phi Beta Kappa from the University of Richmond in Richmond, Virginia.

Amazon Stock Enthusiasts Gear Up For Black Friday

As Black Friday rapidly approaches to kick off the holiday shopping season, Amazon (NASDAQ:AMZN) is preparing with an array of different discounts and deals.

The e-commerce giant began Black Friday shopping deals earlier than ever this year, allowing customers to make Black Friday purchases as early as Friday, November 21st. Amazon announced that they would be unveiling new deals every ten minutes all week. This does not include “Deals of the Day” and “Lightening Deals” available on Thanksgiving Day and Black Friday. Amazon is also advertising the use of Amazon Smile; an Amazon site that donates a percentage of every purchase to a charity of the shopper’s choice.

On November 24thPortfolio Grader of InvestorPlace listed Amazon as an “e-Commerce Stock to Sell Now.” The blog cited “weaker ratings this week as last week’s C drops to a D.” Portfolio Grader also gave the stock an “F” in “Earnings Revisions and Earnings Surprise.” Portfolio Grader has a 38% overall success rate recommending stocks with an average return of -0.5% per recommendation.

Separately on November 24thVictor Anthony of Topeka Capital Markets rated Amazon a Buy with a price target of $350. Anthony explained that buying Amazon stock in the fourth quarter is “often a good strategy” because “in the past several years, with exceptions, [Amazon stock has] outperformed into year-end and is outperforming as well this year.” In the past, Amazon stock has performed well in the fourth quarter thanks to holiday season shopping, starting with Black Friday and going well into the New Year. “Beyond 4Q, we see the prospects for operating leverage over the next two years and remain buyers of the stock.” In addition, Anthony noted, “Amazon is growing significantly faster than the overall growth rate of e-commerce and is outperforming its closest peer eBay.” Anthony concluded that “Amazon is trading below its e-commerce and online advertising peer growth” making it a great time to buy.

Victor Anthony has a 61% overall success rate recommending stocks with an average return of +17.3% per recommendation.

On average, the top analyst consensus for Amazon is Moderate Buy.


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