Pandora Media Inc’s (P) “Undervalued” Secret Weapon Lies in its Digital Audio Advertising, Says Needham

Analyst sees 34% upside for Pandora stock as ad-supported radio listening takes center stage again.

Pandora Media Inc (NYSE:P) has certainly faced its fair share of losses, and as such, the company’s hunt to find an attractive buyer has been rife with single-minded focus while stepping up its music streaming game with its Premium on-demand streaming service. Yet, in returning home to its old roots of ad-supported radio listening, one expert on Wall Street finds this platform has the ground to capture dollars, even in a year shares have lost over a third in value.

Needham analyst Laura Martin once declared Pandora her top 2014 Internet stock, finding it “too big to fail” and present-day, still sees room for upside within the year, reiterating a Buy rating on P stock with an $11 price target, which represents a 34% increase from current levels. (To watch Martin’s track record, click here)

“The most undervalued asset at Pandora (in our view) is the fact that the company now represents nearly 70% of total digital audio advertising ad units,” argues Martin. In other words, for those seeking targeted audio ads, Pandora is the one to give the say-so here.

“Consequently, any brand or agency that wants to buy targeted audio ads must buy them from Pandora,” surmises Martin, who is positive on the company’s endeavors to bring fresh advertising to the table- the kind that could generate advertisers’ premium pricing.

With prospects ahead for Pandora to yield some cost-trimming coupled with an evolution to the golden days past of ad-supported radio, the analyst contends the music streaming platform could gain a foothold to savvy negotiations with record labels through at least 2019.

Cautious optimism circles this music streaming platform, as TipRanks analytics indicate P as a Buy. Based on 21 analysts polled by TipRanks in the last 3 months, 11 rate a Buy on Pandora stock, 9 maintain a Hold, while 1 issues a Sell. The 12-month average price target stands at $10.94, marking a nearly 34% upside from where the stock is currently trading.

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