SodaStream: Roth Capital Moves To The Sidelines; Looks For Evidence Of Improved Sales Momentum

In a research report issued October 7, Roth Capital analyst Anton Brenner downgraded shares of SodaStream International (NASDAQ:SODA) to a Neutral from an Outperform rating, and significantly reduced his price target to $24 (from $55).

Brenner commented: “Management has warned of disappointing U.S. soda maker sales in Q3. We understand that for the most part sales in other geographies remain attractive. A change in marketing emphasis, a more concentrated product line and other changes are being put into effect to turn U.S. sales momentum. We have reduced our revenue and EPS estimates to reflect the current unfavorable sales trend. We are lowering our rating to Neutral until we see some evidence of improved sales momentum.”

According to, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Anton Brenner has a total average return of 6.5% and a 48.5% success rate. Brenner has a -39.3% average return when recommending SODA, and is ranked #901 out of 3319 analysts.

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