Trulia Agent Conversion Presents Significant 2H Risk For Zillow Group Inc: Oppenheimer

In a research report released Wednesday, Oppenheimer analyst Jason Helfstein reiterated a Perform rating on shares of Zillow Group Inc (NASDAQ:Z), after the online real estate company reported its second-quarter results. Notably, the agent count declined sequentially as Trulia integration impacted retention. To the company’s credit, the second-quarter results were solid, with revenue beating consensus estimates.

Helfstein wrote, “While Zillow remains the clear leader in US online real estate based on its overwhelming traffic statics, we remain uncertain on long-term margins, given the integration of Trulia agents onto Zillow’s pricing model, and increased competition from NewsCorp’s On its call, Z acknowledged that 2H presents the highest amount of uncertainty in its history, with respect to agent migration, while SCOR data shows is gaining share.”

“We’re raising ’15E EBITDA 5%, conservatively lowering ’16E EBITDA by 21%, assuming 18% margins, up 442 bps y/y. While 6x ’16E sales suggests good value, we still see risk to ’16 Street EBITDA estimates.”, the analyst added.

According to, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Jason Helfstein has a total average return of 10.6% and a 50.3% success rate. Helfstein is ranked #321 out of 3724 analysts.

Out of the 14 analysts polled by TipRanks, 7 rate Zillow Inc. Cl stock a Buy, 6 rate the stock a Hold and 1 recommends Sell. With a return potential of 59.2%, the stock’s consensus target price stands at $124.36.

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