Google Shares Should Outperform The Market, Says William Blair

In a report issued July 18, William Blair analyst Ralph Schackart provided an optimistic view on Google (GOOG), following the company’s second-quarter earnings report. The analyst rates shares an Outperform and didn’t provide a price target.

Schackart wrote, “Google reported second-quarter earnings with net revenue of $12.7 billion, above the consensus estimate of $12.3 billion, and non-GAAP EPS of $6.08, below the consensus estimate of $6.23. Average cost-per-click (CPC) rates were above expectations, declining 6% year-over-year compared with the StreetAccount consensus estimate of a 7% decline; paid clicks increased 25% year-over-year, in line with the StreetAccount consensus of 25%.”.

Schackart continued, “We continue to believe Google shares should outperform the market as it is positioned to capture a disproportionate amount of transitioning mobile advertising dollars. We also believe brand advertising via digital video may inflect in the next couple of years, allowing YouTube to address the $70 billion U.S. television advertising market”.

According to, which measures analysts and bloggers success rate based on how their calls perform, analyst Ralph Schackart has a 26% average return and an 80% success rate. Schackart has a 33.1% average return when recommending GOOG, and is ranked #241 out of 3220 analysts.

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