Canaccord Genuity Reiterates Buy On Zulily Shares, $45 PT

In a research report issued today, Canaccord Genuity analyst Michael Graham reiterated a Buy rating on Zulily Inc (NASDAQ:ZU) with a price target of $45.00.

Graham noted, “We believe zulily is early with its unique value proposition to the affluent but value-conscious mom. zulily has turned shopping into a daily, serendipitous experience beginning promptly at 9:01 a.m., offering moms entertainment and shopping for non-mainstream fashion bargains. We believe zulily‚Äôs loyal customers will continue to tilt more purchase behavior towards the platform, with more mature user cohorts increasing purchase frequency noticeably. We believe the stock should positively reflect this amidst a relative scarcity of e-commerce investment alternatives.”

According to, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Michael Graham has a total average return of 18.6% and a 56.1% success rate. Graham is ranked #78 out of 3336 analysts.

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