Brean Capital analyst Sarah Hindlian weighed in today with some commentary on salesforce.com, inc. (NYSE:CRM) from the Connections 2015 digital marketing conference in NYC. Hindlian reiterated a Hold rating on the stock and did not provide a price target. Shares of CRM are currently trading at $75.04, up $0.62, or 0.83%.
Hindlian noted, “Our initial takes on Salesforce.com’s strategy from yesterday’s keynote and investor session include: 1) acquired marketing solutions (i.e. ExactTarget, Radian 6, Pardot, etc.) are now integrated within one platform; 2) Marketing Cloud now offers a complete digital ad solution that includes email targeting, social advertising, web content, and more, facilitating multi-channel pursuit of customer conversion to sales dollars; 3) Salesforce.com will be able to help enterprises allocate and optimize social media advertising budgets, which we believe will benefit Facebook; and 4) Salesforce.com is further integrating Marketing Cloud with other cloud products, such that the entire customer lifecycle can be processed within one platform.”
Furthermore, “We believe that Salesforce.com is increasingly prepared to provide multi-channel marketing for its customers, and that this development should also catalyze incremental enterprise ad spending on social media platforms, in particular Facebook.”
According to TipRanks.com, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Sarah Hindlian has a total average return of 3.7% and a 61.5% success rate. Hindlian is ranked #1918 out of 3632 analysts.
Out of the 35 analysts polled by TipRanks, 28 rate Salesforce.com stock a Buy, 5 rate the stock a Hold, and 2 recommend a Sell. With a return potential of 4.3%, the stock’s consensus target price stands at $77.63.