Alliance MMA Inc (AMMA) Shares Skyrocket; Here’s Why


On Thursday when Alliance MMA Inc (NASDAQ:AMMA) shares jumped nearly 120%, many shareholders felt like they won the lottery. The reason? The company announced it has acquired the assets of Victory Fighting Championship (VFC). VFC produces events in Nebraska, Kansas, Iowa, South Dakota and forthcoming shows in Dallas/Ft. Worth – the nation’s 5th largest media market.

Headquartered in Omaha, Nebraska, VFC has produced more than 60 live MMA events since its founding in 2002. The Midwest’s MMA leader also has global distribution, being broadcast exclusively on UFC FIGHT PASS – the Ultimate Fighting Championship’s OTT digital streaming platform which reaches subscribers in more than 155 countries.1

Operated by owner and CEO Ryan Stoddard, VFC has served as the launching pad for former UFC lightweight champion Benson Henderson, as well as UFC standouts Jake Ellenberger, Tecia Torres, Travis Browne, Chris Camozzi, Spencer Fisher, Josh Neer, and many others.

“With this acquisition, we are taking leaps toward achieving goals on multiple fronts,” said Paul Danner, Chief Executive Officer of Alliance MMA. “VFC’s organizational footprint, in terms of scale and distribution on UFC FIGHT PASS, provides an incredible opportunity for Alliance MMA to produce content – including live content – that fans want to see.

“In addition, as we continue to pursue a presence in all the right geographies, we will build upon VFC’s rock-solid foundation. Under the leadership of Ryan Stoddard, whose vision of expansion aligns with ours, we feel VFC’s unique brand of entertainment and proven quality can best translate to several new cities in the near future.”

“We at Victory are excited to join Alliance MMA, which promises to strengthen our promotion in many ways including access to an expanded slate of superlative venues,” said Ryan Stoddard, General Manager of Victory Fighting Championship. “I believe in the ascendant business model of Alliance MMA and felt this offered the most rewarding outcome both for our promotion and for fighters interested to climb the ladder to get to the majors.”

VFC joins Alliance MMA’s growing umbrella of regional promotions, operating in 13 of the top 30 Nielsen Designated Market Areas (DMA), including each of the top five. With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, Alliance MMA also promotes MMA events through New Jersey-based Cage Fury Fighting Championship (CFFC), Washington-based Combat Games MMA (COGA), Illinois-based Hoosier Fight Club (HFC), Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship (NatFight), and Southern California-based SoCa Fights.

Alliance MMA is a mixed martial arts organization offering the premier developmental league for aspiring mixed martial arts fighters. It operates through the following segments: Live MMA Event Promotion, MMA Content Distribution and Sponsorships & Promotions. The Live MMA Event Promotion consists of ticket sales and providing a foundation for national sponsorship and national and international media distribution for live MMA events. The MMA Content Distribution refers to distribution of original on television, cable networks, pay-per-view broadcasts, and over the Internet, in the United Sates and through international agreements. The Sponsorship & Promotions consists of sponsorships for live MMA events and televised productions and related advertising and promotional opportunities.