Advanced Micro Devices, Inc. (NASDAQ:AMD) announced AMD4U, a program designed to offer to PC buyers some of today’s best creative tools and gaming applications optimized for AMD processors and graphics. Kicking off the program, consumers purchasing an eligible AMD-powered system may qualify to receive up to three free games from the entire current Square Enix Collective indie portfolio, and/or may be eligible to receive up to two months of Adobe® Creative Cloud® or three months of the Creative Cloud Photography plan.

This program highlights the continued commitment by AMD to empower content creators and gamers with incredible experiences, in collaboration with recognized industry leaders like Adobe and Square Enix.

“Building on the consumer enthusiasm and strong reviews from our recent AMD Ryzen™ and Radeon™ graphics launches, we are proud to work with both Adobe and the Square Enix Collective to provide our customers with powerful software takes full advantage of the leadership performance AMD delivers,” said John Taylor, vice president of Worldwide Marketing at AMD. “Whether for gaming or creative applications, people today expect a smooth overall experience and incredible responsiveness, all intrinsic elements of the AMD hardware portfolio. Thanks to Adobe and Square Enix, we’re not only making creative tools and indie games available to customers, but also expanding our focus on optimizations that demonstrate the power and performance provided by AMD.”

Adobe Creative Cloud includes a comprehensive range of Adobe desktop and mobile creative apps and services, from industry standards like Adobe Photoshop® CC and Adobe Premiere Pro® CC, to innovative new tools like Adobe Experience Design CC (Beta). The Creative Cloud apps and services empower designers, photographers, filmmakers and video producers with the world’s best creative tools so they can make just about anything they want, wherever their inspiration takes them.

“Adobe Creative Cloud and the Creative Cloud Photography plan offered in the AMD4U program provide an amazing opportunity to discover the best creative tools available, like Adobe Illustrator® CC, Adobe InDesign® CC, Adobe Premiere Pro CC, Adobe Lightroom® CC, and a wealth of personalized learning resources,” said Sue Skidmore, head of partner relations at Adobe. “Leveraging the performance of new AMD systems, the Adobe tools empower anyone who wants to create great content for themselves, their company, or their clients, on almost any platform.”

The “Square Enix Collective,” the indie publishing program of Square Enix, is offering gamers a variety of free games from independent game developers from around the world. Consumers will be able to choose up to three titles from an impressive list of games spanning a variety of gaming categories.

“Square Enix Collective is all about finding and supporting new up-and-coming game developers and helping them to build sustainable businesses – to allow them to keep being creative, and building the best games that they can,” said Phil Elliott, creator of Square Enix Collective. “With AMD’s commitment, as part of the AMD4U program, we are able to provide gamers with access to an amazing array of new gaming experiences from these handpicked indie developers. The games available as part of the offer will showcase the variety and depth of the Collective portfolio, and bring fresh perspectives and new ideas, taking full advantage of AMD’s powerful systems. We can’t wait for gamers to play these games, and help support some great development talent to grow!”

The strategic AMD4U program is designed to highlight the recent global release of award-winning AMD Ryzen™ 7 and AMD Ryzen™ 5 desktop processors, introducing disruptive levels of compute performance, as well as the launch of the Radeon™ RX 500 series, the latest line of powerful graphics cards from AMD.

Shares of Advanced Micro Devices are currently trading at $13.64, down $0.17 or -1.23%. AMD has a 1-year high of $15.55 and a 1-year low of $5.01. The stock’s 50-day moving average is $12.26 and its 200-day moving average is $12.45.

On the ratings front, AMD has been the subject of a number of recent research reports. In a report released yesterday, Mizuho analyst Vijay Rakesh reiterated a Buy rating on AMD, with a price target of $15, which represents a potential upside of 9% from where the stock is currently trading. On July 6, Merrill Lynch’s Vivek Arya maintained a Buy rating on the stock and has a price target of $16.50.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Vijay Rakesh and Vivek Arya have a yearly average return of 27.9% and 16.9% respectively. Rakesh has a success rate of 68% and is ranked #44 out of 4594 analysts, while Arya has a success rate of 56% and is ranked #289.

Overall, 3 research analysts have rated the stock with a Sell rating, 10 research analysts have assigned a Hold rating and 9 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $13.21 which is -4.3% under where the stock closed yesterday.

Advanced Micro Devices, Inc. is a global semiconductor company that develops computer processors and related technologies for business and consumer markets. It design and integrate technology for intelligent devices, including personal computers, game consoles and cloud servers. It operates through the following segments: Computing and Graphics, and Enterprise, Embedded and Semi-Custom. The Computing and Graphics segment includes desktop, notebook processors, chipsets, discrete GPUs and professional graphics. The Enterprise, Embedded and Semi-Custom segment includes server and embedded processors, dense servers, semi-custom SoC products, engineering services and royalties.