El Pollo LoCo Holdings Inc (NASDAQ: LOCO) opened its newest Texas location in Dallas today. The new restaurant, located at 9425 Forest Lane, is the first to open in the city of Dallas and seventh in the greater Dallas-Fort Worth (DFW) market.

“We are excited to continue expanding in the Dallas-Fort Worth area and offer another conveniently located destination for individuals and families to enjoy our handcrafted dishes,” said Steve Sather, Chief Executive Officer at El Pollo Loco. “Our signature citrus-marinated, fire-grilled chicken is a crowd pleaser and the core of everything we do at El Pollo Loco. We’re truly looking forward to sharing our flavorful chicken meals and other Mexican-inspired entrees with the Dallas community.”

The 2,995 square foot restaurant has seating for 70 guests and features the Company’s new ‘Vision Design,’ which highlights an authentic, Mexican-inspired atmosphere and encompasses El Pollo Loco’s menu and brand identity. The new design features warm textures, rustic elements and a focus on the Company’s signature open kitchen layout which allows for guests to view El Pollo Loco’s signature chicken as it is fire-grilled. (Original Source)

Shares of El Pollo LoCo Holdings closed today at $12.85, up $0.10 or +0.78%. LOCO has a 1-year high of $15.44 and a 1-year low of $10.08. The stock’s 50-day moving average is $12.66 and its 200-day moving average is $12.81.

On the ratings front, El Pollo LoCo Holdings has been the subject of a number of recent research reports. In a report issued on November 4, William Blair analyst Sharon Zackfia downgraded LOCO to Hold. Separately, on September 19, Jefferies Co.’s Andy Barish reiterated a Buy rating on the stock and has a price target of $16.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Sharon Zackfia and Andy Barish have a yearly average return of 1.2% and 9.4% respectively. Zackfia has a success rate of 45% and is ranked #1925 out of 4290 analysts, while Barish has a success rate of 61% and is ranked #322.

El Pollo Loco Holdings, Inc. operates as a holding company with interest in managing restaurants. It operates through its subsidiary, El Pollo Loco, Inc. develops, franchises, licenses and operates quick-service restaurants under the name El Pollo Loco. The company specialize in flame-grilled chicken in a wide variety of contemporary mexican-influenced entrees, including specialty chicken burritos, chicken quesadillas, chicken tortilla soup,pollo bowls and pollo salads.