Wall Street analysts are quite bullish on two leaders among the tech world: Apple Inc. (NASDAQ:AAPL) and Alphabet Inc (NASDAQ:GOOGL). Pacific Crest analyst urges investors to buy AAPL shares as iPhone supply and demand steadily impress, whereas a top analyst from Jefferies positively previews GOOGL’s big set of software device announcements that he believes will bring good tidings to Alphabet investors.

Apple Inc.

Apple iPhone supply and demand continue to ride a “solid” tide of encouraging upswing, Pacific Crest analyst Andy Hargreaves remains bullish on the tech titan with a word to the wise: “We recommend buying AAPL.”

As the analyst’s supply checks exhibit a “slight uptick in iPhone production” and as “anecdotal demand indicators remain positive, in our view,” Hargreaves reiterates an Overweight rating on shares of AAPL with a $121 price target, which represents a nearly 8% upside from where the stock is currently trading.

For the fiscal fourth quarter, Hargreaves projects an iPhone sell-in count of 43.8 million, and the analyst expects that number to rise to 73.3 million by the fiscal first quarter, with possibilities for “modest upside” come AAPL’s fiscal first quarter “if demand remains healthy.”

“We believe iPhone demand remains consistent with our sell-in expectations, which suggests Apple should meet or beat our overall estimates through 2016. This, along with optimism around the 2017 iPhone cycle, creates a favorable risk/reward around the stock, in our view,” Hargreaves concludes.

The analyst anticipates iPhone sales trends that will only continue to rise, persistent app store success, and a balance amid additional hardware categories that could very well as key drivers to help AAPL attain an EPS beat throughout the next year.

According to TipRanks, which measures analysts’ and bloggers’ success rate based on how their calls perform, five-star analyst Andy Hargreaves is ranked #168 out of 4,197 analysts. Hargreaves has a 61% success rate and garners 16.4% in his annual returns. When recommending AAPL, Hargreaves earns 20.7% in average profits on the stock.

TipRanks analytics indicate AAPL as a Strong Buy. Based on 36 analysts polled in the last 3 months, 31 rate a Buy on AAPL, 4 maintain a Hold, while 1 issues a Sell. The 12-month average price target stands at $128.41, marking a 14% upside from where the shares last closed.

Alphabet Inc

Today, Alphabet is anticipated to issue in quite an unveiling of new devices today set to exhibit and incite consumers to use its “best-in-class” software services. The Google parent company will be announcing two new flagship smartphones called Pixel and Pixel XL, configured to be direct rivals of Apple Inc.’s iPhone, a paramount Bluetooth speaker that will have the ability to respond to a user’s voice commands, a new device for both Chromecast audio coupled with video streaming, and a new OS by the name of Andromeda, merging Chrome together with Android.

Ahead of GOOGL’s new hardware bundle releases, Jefferies top analyst Brian Fitzgerald reiterates a Buy rating on GOOGL with a $1,000 price target, which represents just under a 25% increase from where the shares last closed.

Fitzgerald believes the new Pixel flagship smartphones will be a reflection of Alphabet’s “new ‘more opinionated’ view around hardware and software design.” The analyst adds, “Google’s ambition here is not merely revenue growth, rather the devices will serve as a top-tier hardware platform to showcase and drive usage of Google’s best-in-class software services.”

In regards to the new “strategically important” Bluetooth speaker, the analyst sees the announcement as GOOGL gearing up to compete against Amazon’s Echo. Fitzgerald asserts, “Like those competitive services, Google Assistant will understand human speech (although we give Google an edge given its prowess in voice search).”

When assessing the new Chromecast Ultra, which will be able to support 4K streaming, “We suspect the product will be integrated with Google Home, which could allow a user to control videos on the TV by speaking voice commands,” Fitzgerald contends.

As the analyst evaluates GOOGL previewing this significant release of savvy new devices, Fitzgerald predicts, “Because of the strategic nature of these hardware products, investors could see multiple expansion if they are successful.”

As usual, we like to include the analyst’s track record when reporting on new analyst notes to give a perspective on the effect it has on stock performance. According to TipRanks, top five-star analyst Brian Fitzgerald has achieved a high ranking of #60 out of 4,197 analysts. Fitzgerald upholds a 71% success rate and yields 22.2% in his yearly returns. When recommending GOOGL, Fitzgerald realizes 38.8% in average profits on the stock.

TipRanks analytics demonstrate GOOGL as a Strong Buy. Based on 32 analysts polled in the last 3 months, 31 rate a Buy on GOOGL, while 1 issues a Sell. The consensus price target stands at $943.36, marking a nearly 18% upside from where the stock is currently trading.