Tomorrow, Twitter Inc (NYSE:TWTR) kicks off its new strategy, where it will use live streaming events, like the first NFL Thursday Night Football game where the New York Jets will face off against the Buffalo Bills, to build audiences.

However, Cantor top analyst Youssef Squali remains sidelined on the social media titan as he questions whether the string of live events “soon to hit Twitter” will ultimately “be enough to save management.” As such, he reiterates a Hold rating on shares of TWTR with an $18 price target, which represents a 1% increase from where the stock is currently trading.

Squali asserts, “Twitter is hardly the only one pursuing a streaming content strategy built around live sporting events, with Amazon the latest to throw its hat in the ring. That said, if successful, these events could improve engagement on Twitter, and provide highly coveted video ad inventory to monetize. The lack of traction under the new leadership so far behooves management to show success with these initiatives starting in Sept, in our view.”

From the analyst’s viewpoint, a great deal of pressure is riding on this new strategy to be successful. “Indeed, this may be mgt’s last opportunity to reignite growth in users, engagement and monetization; failure to do so is likely to embolden shareholders to pressure the board to evaluate alternatives to maximize value, incl. M&A and taking the company private,” the analyst┬áconcludes.

As usual, we like to include the analyst’s track record when reporting on new analyst notes to give a perspective on the effect it has on stock performance. According to TipRanks, top five-star analyst Youssef Squali has achieved a high ranking of #9 out of 4,163 analysts. Squali upholds a 72% success rate and garners 9.8% in his annual returns. When recommending TWTR, Squali yields 59.1% in average profits on the stock.

TipRanks analytics demonstrate TWTR as a Hold. Based on 28 analysts polled in the last 3 months, 4 rate a Buy on TWTR, 21 maintain a Hold, while 2 issue a Sell. The 12-month average price target stands at $18.08, marking just under a 2% upside from where the shares last closed.