JD.Com Inc (ADR) (NASDAQ:JD), China’s largest e-commerce company by revenue, and Bacardi, the world’s largest privately held spirit producer, have jointly announced a strategic partnership under which JD.com will become Bacardi’s strategic e-commerce partner for its full line of products in China, marking a significant move to further build Bacardi’s brand and business in the country.

Under the new agreement, Chinese consumers will have online access through JD.com to the most iconic and popular imported spirit brands, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, and other leading brands in the Bacardiportfolio.

The cooperation will also include online promotions of Bacardi products available exclusively on JD.com, as well as customized brand marketing support. The two companies will work together to bring China’s cocktail culture to the next level through promotions that educate Chinese consumers on how to prepare and enjoy cocktails prepared with premium Bacardi spirits.

“This strategic cooperation with JD.com is a major step for Bacardi’s e-commerce development in China,” said Paul Chin, Chief Executive Officer of Bacardi Greater China,North Asia and Oceania. “Bacardi’s premium spirits are essential to the world’s favorite cocktails. Working with JD.com helps us effectively target discerning Chinese consumers by providing the most convenient and trustworthy online channel for purchasing premium Bacardi products.”

“We are very excited to deepen our partnership with Bacardi, which has exceptional products and outstanding brand recognition in China,” said Carol Fung, president of JD.com’s Fast-Moving Consumer Goods Business Unit. “As the most trusted e-commerce platform for imported liquor in China, JD.com is increasingly the first choice for China’s upwardly mobile consumers when purchasing spirits. We look forward to leveraging JD.com’s excellent user experience and amazingly fast delivery to further raise consumer awareness of Bacardi’s premium portfolio of spirits.”

Sales of Bacardi’s brands on JD.com in the first half of 2016 increased more than 150% over the first half of 2015 as the brand continues to grow its reputation amongJD.com customers. With the increasing focus on imported products among the growing number of middle-class Chinese consumers, the Chinese market holds huge potential for western spirits. JD.com has witnessed a more than 10-fold increase in sales since 2012. (Original Source)

Shares of JD.com closed yesterday at $26.55, up $0.01 or 0.04%. JD has a 1-year high of $33.48 and a 1-year low of $19.51. The stock’s 50-day moving average is $23.87 and its 200-day moving average is $24.32.

On the ratings front, JD has been the subject of a number of recent research reports. In a report released yesterday, Brean Capital analyst Fawne Jiang reiterated a Buy rating on JD. Separately, on August 31, J.P. Morgan’s Alex Yao downgraded the stock to Hold and has a price target of $29.00.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Fawne Jiang and Alex Yao have a total average return of 12.0% and 7.4% respectively. Jiang has a success rate of 67% and is ranked #68 out of 4147 analysts, while Yao has a success rate of 45% and is ranked #881.

Overall, 4 research analysts have assigned a Hold rating and 7 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $29.50 which is 11.1% above where the stock closed yesterday.

JD.com, Inc. is engaged in the sale of electronics products and general merchandise products, including audio, video products and books. It also offers online sales of home appliances, digital communications, computers, home merchandise, apparel, baby book, food, and others.