Tech giant Apple Inc. (NASDAQ:AAPL) sent this week invites for a “special event” on September 7th, which is largely expected will be the new iPhone 7’s much awaited debut, and may additionally include Apple Watch updates.

Piper Jaffray top analyst Gene Munster anticipates the best update to the newest iPhone model will be a sleeker new design, that while may mirror the successful iPhone 6/6S model in most ways, is anticipated to bid adieu to the headphone jack, welcoming instead wireless Bluetooth headphones or headphones that use the lightning connector. Additionally, the iPhone 7 Plus will embrace higher quality photos if rumors of a dual lens camera are true, as well as a better processor, better memory, and a jump in storage to 32GB.

Though investors might not have lofty expectations for the newest rollout from the tech giant, the analyst believes “investors should own the stock for two shots on goal over the next year.” First, Munster highlights a limited possibility that the iPhone 7 could boost iPhone 6 cycle levels. Second, and more likely from Munster’s assessment, the more meaningful update will come with the giant’s 10th anniversary device in its next evolution, the iPhone 7S/8. Munster expects the iPhone 7S/8 will carry with it “a large pool of 2-3 year old device owners for upgrade, creating a ‘super cycle.'”

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Munster concludes, “Given typical timing between device announcements and launches, we believe that Apple will start selling the new iPhone on Friday, September 16th. As we’ve previously written, we believe that investor expectations for the iPhone 7 are low, thus any incremental features like better battery life could be positive for the stock. We remain buyers of AAPL on our thesis of getting two shots on goal over the next year: the iPhone 7 and the iPhone 7S/8 next year.”

Consequently, Munster reiterates an Overweight rating on shares of AAPL with a price target of $151, which represents a 41% increase from where the stock is currently trading.

As usual, we like to include the analyst’s track record when reporting on new analyst notes to give a perspective on the effect it has on stock performance. According to TipRanks, top five-star analyst Gene Munster has achieved a high ranking of #4 out of 4,129 analysts. Munster upholds a 66% success rate and realizes 17.9% in annual returns. When recommending AAPL, Munster earns 13.9% in average profits on the stock.

TipRanks analytics exhibit AAPL as a Strong Buy. Based on 36 analysts polled in the last 3 months, 31 rate a Buy on AAPL, 4 maintain a Hold, while 1 issues a Sell. The 12-month average price target stands at $125.63, marking a nearly 18% upside from where the shares last closed.