Etsy Inc (NASDAQ:ETSY) which operates a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods, today announced financial results for its second quarter 2016, ended June 30, 2016.
“During the second quarter, we expanded our global community to include approximately 1.7 million active sellers and 26.1 million active buyers,” said Chad Dickerson, Etsy, Inc. CEO and Chair. “We accelerated our GMS growth and provided high impact services to help our creative entrepreneurs start, grow and manage their businesses. This continued focus and discipline led to growth across all of our key metrics and, as a result, we are raising our financial outlook for 2016.”
Second Quarter 2016 Operational Highlights
GMS was $669.7 million, up 22.6% compared with the second quarter of 2015. On a currency-neutral basis (excluding the direct impact of currency translation on GMS from goods that are not listed in U.S. dollars) GMS growth in the second quarter of 2016 would have been 23.1%, or approximately 0.5 percentage points higher than the as-reported 22.6% growth. Growth in GMS was supported by 11.5% year-over-year growth in active sellers and 20.3% year-over-year growth in active buyers.
Continuing the trend we’ve seen for multiple quarters, mobile visits once again grew faster than desktop visits. Percent mobile visits was approximately 64% compared with approximately 60% in the second quarter of 2015, and approximately 63% in the first quarter of 2016. Percent mobile GMS was slightly more than 47% compared with 43% in the second quarter of 2015, and in-line with the first quarter of 2016. During the second quarter, conversion rates increased across desktop, mobile web, and mobile app. Desktop conversion rates expanded at a pace similar to overall mobile conversion rates, and as a result, the gap between mobile visits and mobile GMS remained stable. Year-over-year, mobile app and mobile web GMS each continued to grow significantly faster than desktop GMS during the second quarter.
Percent international GMS was 30.7% in the second quarter of 2016, up from 30.2% in the second quarter of 2015, and 30.3% in the first quarter of 2016. Notably, this was the first year-over-year improvement in percent international GMS since 2014. We continue to believe that we can grow international GMS, over time, to represent 50% of our total GMS.
The improved performance in percent international GMS was largely driven by continued robust GMS growth between U.S. buyers and international sellers and GMS growth between international buyers and sellers, both in the same country and cross-border. In addition, although GMS between U.S. sellers and international buyers declined 8% in the second quarter, this is the second consecutive quarter of improvement in this metric. We continue to believe that the decline of GMS between U.S. and international buyers is indicative of the indirect impact of fluctuating currency exchange rates on international buyer behavior, which is difficult to estimate. Finally, GMS growth between international buyers and sellers in the same country has been the fastest growing category of international GMS for several quarters. Excluding our French marketplace ALM, GMS growth between international buyers and sellers in the same country accelerated for the third consecutive quarter to 67% year-over-year during the second quarter. Although this is still our smallest category of international GMS, it has grown in size, which we believe demonstrates the progress we are making on our strategy to build local marketplaces, globally.
Recent Launch Highlights:
Our product roadmap continues to focus on supporting Etsy sellers as they start, grow, and manage their businesses and enhancing the Etsy buyer journey. Second quarter highlights include:
- Additional enhancements to our newest paid seller service, Pattern by Etsy, which we launched in April, including: new site template options to expand Etsy sellers’ choices for the look and feel of their sites; site preview capabilities; additional search functionality for Etsy buyers; and a PayPalcheckout option.
- Localized search in France and Germany launched in April, making items from local Etsy sellers more prominent to buyers in each of those countries and supporting our efforts to nurture local markets around the world.
- New inventory added to Promoted Listings on mobile web and desktop in April, creating more opportunities for sellers to advertise their items.
- FedEx was integrated as a new carrier option for Shipping Labels in April, enabling Etsy sellers in the United States to purchase and print both FedEx and USPS labels directly from Etsy.com and reducing the amount of time and money spent on shipping.
Second Quarter 2016 Financial Highlights
Total revenue was $85.3 million, up 39.1% year-over-year, driven by growth in both Marketplace and Seller Services revenue. Marketplace revenue grew 22.8%, primarily due to growth in transaction fee revenue and, to a lesser extent, growth in listing fee revenue. Seller Services revenue grew 58.1% year-over-year and was driven primarily by revenue growth in Direct Checkout, which continued to benefit from the integration of PayPal. Seller Services revenue also benefited from revenue growth from Promoted Listings and Shipping Labels, and to a lesser extent, a modest contribution from Pattern byEtsy, our seller service that we launched in April. As a reminder, we expect only modest contributions to GMS and revenue from Pattern over the next three years. Direct Checkout, Promoted Listings and Shipping Labels revenue each continued to grow faster than Marketplace revenue in the second quarter.
Gross profit for the second quarter was $56.3 million, up 42.6% year-over-year, and gross margin was 65.9%, up 160 bps compared with 64.3% in the second quarter of 2015. Gross profit grew faster than revenue in the second quarter due to the leverage we achieved in technology infrastructure and employee-related costs.
Total operating expenses were $51.6 million in the second quarter, up 19.3% year-over-year, and represented 60.4% of revenue, down from 70.5% of revenue in the second quarter of 2015. The decrease in operating expenses as a percent of revenue is primarily due to leverage in digital marketing expenses and, to a lesser extent, employee-related costs.
During the second quarter, we continued to gain leverage in our marketing expenses, which, for the second quarter in a row, grew more slowly than revenue. Marketing expenses grew 10.7% year-over-year and were driven by employee-related costs.
Product development expenses grew 17.6% year-over-year, primarily due to higher employee-related costs.
G&A expenses increased 27.8% year-over-year driven by increased employee-related costs, overhead related to new office locations, including depreciation expense related to our new Brooklynheadquarters, and professional services associated with Sarbanes-Oxley compliance.
Based on build-to-suit accounting requirements, we recognized $0.6 million and $1.3 million in incremental depreciation and non-cash interest expense, respectively, in the second quarter related to our new headquarters, as expected. For more information on the cash impact of our build-to-suit lease agreement, please refer to “Note 14—Commitments and Contingencies” in the Notes to Consolidated Financial Statements in our 2015 Form 10-K filing with the Securities and Exchange Commission. As previously disclosed, we intend to invest up to a total of $50 million in build-out costs for our newBrooklyn headquarters by the end of 2016; to date, we have spent approximately $32 million.
Net loss for the second quarter of 2016 was $7.3 million, compared with a net loss of $6.4 million in the second quarter of 2015. Etsy’s net loss in the second quarter of 2016 included a $6.4 million foreign exchange loss, an income tax provision of $4.3 million and interest expense associated with the build-to-suit lease accounting related to our new headquarters, all primarily non-cash.
Non-GAAP Adjusted EBITDA for the second quarter was $14.0 million, and grew 245.7% year-over-year. Non-GAAP Adjusted EBITDA margin (i.e., non-GAAP Adjusted EBITDA divided by revenue) was 16.5%, up from 6.6% in the second quarter of 2015. Non-GAAP Adjusted EBITDA performance was driven by high-margin incremental revenue growth and, to a lesser extent, leverage in digital marketing expenses and employee-related costs.
Net cash provided by operating activities was $17.2 million in the second quarter of 2016 compared with net cash generated of $4.7 million in the second quarter of 2015. The increase in net cash from operations for the quarter was mainly driven by revenue growth and leverage in operating expenses.
Cash, marketable securities and short-term investments were $278.2 million as of June 30, 2016.
Increasing 2016 Financial Guidance
We are increasing our full-year 2016 guidance for GMS, revenue and Adjusted EBITDA margin in light of our strong performance in the first half of the year and our expectations for the remainder of the year, and we are reiterating our gross margin guidance for 2016. We are also reiterating our 3-year guidance:
|2016-2018 CAGR Range||2016 Revised Guidance||2016 Original Guidance|
|GMS Growth||13-17%||15-17%||Mid-point of 3-year range|
|Revenue Growth||20-25%||25-28%||High end of 3-year range|
(by end of 2018)
|Mid 60s (%)||64-65%||64-65%|
|Adjusted EBITDA Margin (by end of 2018)||High teens (%)||13-14%||10-11%|
- We continue to anticipate that the key factors impacting revenue and GMS growth over the next three years will include:
- Further narrowing of the gap between mobile visits and mobile GMS
- Stable percent international GMS, assuming that currency remains stable compared to average levels in December 2015
- Continued revenue growth from our existing Seller Services, driven by both adoption and product enhancements
- Modest contributions from new product launches and new Seller Services, including Pattern by Etsy, which we launched in April
- We continue to anticipate that the key factors impacting our gross margin forecast over the next three years will include:
- Continued revenue growth from our existing Seller Services, driven by both adoption and product enhancements,
- The impact from new Seller Services, including Pattern by Etsy
- We also continue to expect to gain leverage in our operating expense structure over the next three years, particularly within marketing spend.
- In 2016, we now also expect operating expenses as a percent of revenue to decline rather than increase.
- We expect to accelerate marketing expense in the second half compared with the first half, but overall as a percent of revenue marketing will decrease in 2016.
- As a reminder, G&A expense will increase due to additional overhead expenses related to our newBrooklyn headquarters, including depreciation expense, which we will recognize in lieu of rent expense in line with build-to-suit accounting requirements. We continue to expect to recognize, on average, $3 million in additional depreciation and interest expense per quarter for the duration of our lease for our new Brooklyn headquarters.
- Finally, from an Adjusted EBITDA margin perspective, we continue to expect to deliver a full year margin in the high teens by 2018.
Etsy is not able, at this time, to provide GAAP targets for net income margin for 2016 and 2016-2018 because of the difficulty of estimating certain items that are excluded from non-GAAP Adjusted EBITDA margin, including provision for income taxes, acquisition-related stock-based compensation expense and foreign exchange gain or loss, the effect of which may be significant. (Original Source)
Shares of Etsy are up nearly 4% to $13.19 in after-hours trading. ETSY has a 1-year high of $20.59 and a 1-year low of $6.04. The stock’s 50-day moving average is $9.77 and its 200-day moving average is $8.73.
On the ratings front, Etsy has been the subject of a number of recent research reports. In a report issued on July 25, Roth Capital analyst Darren Aftahi reiterated a Sell rating on ETSY, with a price target of $6.50, which implies a downside of 49% from current levels. Separately, on July 19, RBC’s Andrew Bruckner reiterated a Hold rating on the stock and has a price target of $11.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Darren Aftahi and Andrew Bruckner have a total average return of 1.8% and 5.0% respectively. Aftahi has a success rate of 45% and is ranked #1527 out of 4008 analysts, while Bruckner has a success rate of 75% and is ranked #1647.
Etsy, Inc. operates a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. The company offers handmade goods and craft supplies.