GoPro Inc (NASDAQ:GPRO) announced that Lauren Zalaznick has been appointed to GoPro’s Board of Directors, effective immediately. An award-winning TV and entertainment luminary, Ms. Zalaznick has devoted her career to transforming the cultural landscape in media, having been named to such distinguished lists as Time‘s 100 Most Influential People and Fortune‘s 50 Most Powerful Women. Ms. Zalaznick invests in and advises digital media startups and new content platforms.

“We are excited to have such a distinguished media and business leader as Lauren join GoPro’s board of directors,” said Founder and CEO Nicholas Woodman. “Her broad experience and perspective will influence GoPro’s evolution as an entertainment company and will benefit our business strategy overall. Lauren’s experience is matched by an infectious curiosity and energy that I’m excited to have as a part of GoPro.”

“It’s a delight to join the GoPro board of directors,” said Ms. Zalaznick. “GoPro represents everything that excites me in a digital media company: deeply respected products and an inspiring, globally recognized brand; profoundly engaging content available on multiple platforms, and an incredibly passionate audience.  I have tremendous respect for Nick, theGoPro team, and the other board members, and I look forward to working with them.”

Ms. Zalaznick held a progression of leadership roles at NBCUniversal, arriving with the acquisition of Barry Diller’s Universal Television, where she was the President of the critically acclaimed TR!O network. At NBCU, Ms. Zalaznick first became the President of Bravo where, during her tenure, the network delivered double-digit growth, leading cable-industry innovation in programming, web, social, mobile, publishing, and live-event platforms. She guided Bravo Media to several major awards, including the first-ever Emmy nominations and wins for a cable network in the Competitive Reality category for Project Runway and Top Chef, respectively.

Ms. Zalaznick currently serves as Member of Board of Directors at Nielsen, Shazam, and Penguin Random House, and serves as an Advisor to Greycroft Partners LLC, Refinery29, and Venture For America, where she most recently Executive Produced the feature length documentary film, “Generation Start-Up,” premiering in theaters later this year. (Original Source)

Shares of GoPro are up half percent in pre-market trading to $10.65. GPRO has a 1-year high of $65.49 and a 1-year low of $8.62. The stock’s 50-day moving average is $10.36 and its 200-day moving average is $12.09.

On the ratings front, GoPro has been the subject of a number of recent research reports. In a report issued on June 17, J.P. Morgan analyst Paul Coster reiterated a Buy rating on GPRO, with a price target of $17, which represents a potential upside of 60.5% from where the stock is currently trading. Separately, on June 14, Piper Jaffray’s Erinn Murphy reiterated a Sell rating on the stock and has a price target of $6.50.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Paul Coster and Erinn Murphy have a total average return of -8.2% and -6.9% respectively. Coster has a success rate of 40.3% and is ranked #3830 out of 4013 analysts, while Murphy has a success rate of 41.8% and is ranked #3804.

The street is mostly Neutral on GPRO stock. Out of 14 analysts who cover the stock, 8 suggest a Hold rating , 4 suggest a Buy and 2 recommend to Sell the stock. The 12-month average price target assigned to the stock is $13.00, which represents a potential upside of 22.8% from where the stock is currently trading.

GoPro, Inc. engages in manufacturing and selling camera and camera accessories. It provides mountable and wearable cameras and accessories, which refers as capture devices.