GoPro Inc (NASDAQ:GPRO) and Ford Motor Company are teaming up to develop an original content series that proves just what it means to be unstoppable. With this new series, GoPro will demonstrate its creative leadership, storytelling capabilities and ability to authentically highlight the spirit and personality of Ford’s SUV lineup – “Be Unstoppable” – in this unique programming.
“Fans of GoPro and Ford are experience seekers continually looking for ways to broaden their lives,” said Ocean MacAdams, Head of GoPro Entertainment. “We’re excited to join forces with Ford to further inspire consumers around the world.”
The series titled, “Unstoppable Life” will profile GoPro athletes who demonstrate the perserverence and determination on their respective life journeys. The first in the series follows Aaron Chase, a free ride mountain biker, as he makes a comeback from a life-altering injury and re-engages in top-level competition while balancing his commitment to family. The second tracks top-ranked pro climber Sasha DiGuillian as she balances the challenges of losing her father, with the demands of carrying a full academic load as a professional athlete. Both explore what it truly means to be unstoppable. The films will be shared to GoPro communities across their global channel platforms.
“Ford’s breadth of SUVs empower people to go out and do,” said Ginger Kasanic, Media Integration Manager, Ford Utility and Technology. “From exploring the city or traveling cross-country with your family, our SUVs are active enablers in the experiences that people seek out. Partnering with GoPro provides a global platform to create and connect with an audience that embodies the optimistic, confident, unstoppable spirit.” (Original Source)
Shares of GoPro closed yesterday at $11.2, up $0.35 or 3.23%. GPRO has a 1-year high of $65.49 and a 1-year low of $8.62. The stock’s 50-day moving average is $10.09 and its 200-day moving average is $12.63.
On the ratings front, GoPro has been the subject of a number of recent research reports. In a report issued on June 17, J.P. Morgan analyst Paul Coster reiterated a Buy rating on GPRO, with a price target of $17, which represents a potential upside of 51.8% from where the stock is currently trading. Separately, on June 14, Longbow Research’s Joe Wittine initiated coverage with a Hold rating on the stock .
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Paul Coster and Joe Wittine have a total average return of -7.6% and -1.2% respectively. Coster has a success rate of 43.5% and is ranked #3769 out of 3984 analysts, while Wittine has a success rate of 50.0% and is ranked #2662.
The street is mostly Neutral on GPRO stock. Out of 14 analysts who cover the stock, 8 suggest a Hold rating , 4 suggest a Buy and 2 recommend to Sell the stock. The 12-month average price target assigned to the stock is $13.00, which represents a potential upside of 16.1% from where the stock is currently trading.
GoPro, Inc. manufactures and sells camera and camera accessories. It provides mountable and wearable cameras and accessories, which refers as capture devices. The company sells products through retailers, wholesale distributors and on the website. GoPro was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.