JD.Com Inc(ADR) (NASDAQ:JD), China’s largest online direct sales company, China’s largest online direct sales company, announced that the Group Zannier, the global leader in children’s fashion, will launch its first ecommerce flagship store in China on JD.com’s cross-border ecommerce platform, JD Worldwide. The store will feature products from three of the group’s most popular children’s fashion brands – Kenzo Kids, Catimini and 3 pommes, providing Chinese online shoppers with direct access to the Group Zannier’s extensive range of children’s fashion for the first time.

Headquartered in France, the Group Zannier manages a portfolio of 15 of the best-known brands in children’s fashion across more than 900 stores and 10,000 points of sale globally. The group’s flagship store on JD.com will be its first official ecommerce outlet inChina, and will enable Chinese consumers to buy clothing and accessories for babies, children and teens from some of the Group Zannier’s key brands.

“The Group Zannier is one of the most influential companies in children’s fashion globally, and we’re delighted to add them to our increasingly diverse selection for Chinese parents,” said Tony Qiu, General Manager of JD Worldwide. “With China now on the cusp of a baby boom, the partnership will further expand our baby and maternal offering, which is already one of the best-selling categories on our platform. We’re looking forward to working with the Group Zannier to tap into the growing consumer demand in high quality imported fashion, and to support the Group Zannier’s business growth in China.”

“JD.com’s reputation for quality and authenticity, and focus on providing a superior user experience are crucial for us in selecting an ecommerce partner in China,” said Gaël Estublier, International Group Director at Group Zannier “We’re excited to work with JD.comto access their 170 million active users and bring more high quality, international fashion to consumers in China.”

The launch of the Group Zannier’s official store on JD.com is assisted by France-based China ecommerce specialist F2C E-Solution.

Since its launch in April 2015, JD Worldwide has attracted brands and merchants from over 40 countries and regions. JD Worldwide currently features over 3.3 million SKUs from 7,300 international brands. (Original Source)

Shares of JD.com Inc closed last Friday at 21.06, down $0.65 or -2.99%. JD has a 1-year high of $37.82 and a 1-year low of $20.82. The stock’s 50-day moving average is $23.73 and its 200-day moving average is $26.83.

On the ratings front, JD.com has been the subject of a number of recent research reports. In a report issued on June 8, Brean Murray Carret analyst Fawne Jiang reiterated a Buy rating on JD. Separately, on May 10, Nomura’s Jialong Shi reiterated a Buy rating on the stock and has a price target of $35.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Fawne Jiang and Jialong Shi have a total average return of 1.8% and -2.8% respectively. Jiang has a success rate of 38.5% and is ranked #1317 out of 3892 analysts, while Shi has a success rate of 25.0% and is ranked #2842.

The street is mostly Bullish on JD stock. Out of 6 analysts who cover the stock, 5 suggest a Buy rating and one recommends to Hold the stock. The 12-month average price target assigned to the stock is $34, which implies an upside of 61% from current levels.