National Oilwell Varco, Inc. (NYSE:NOV) announced that it has introduced an advancement in Radio Frequency Identification (RFID) technology and asset management software for the oil and gas industry. NOV’s latest generation RFID tag, TracTagTM, has been field-proven to withstand extreme drilling conditions when installed on drillstring components. The tag is currently the only RFID technology in the industry that can survive extreme downhole temperatures of -40°C to +200°C (-58°F to +400°F) and up to 1550 Bar (22’500 PSI) of pressure.

NOV has been a leader in using RFID for asset management on existing surface-based products and services; however, the technology behind TracTag has overcome the challenges associated with harsh downhole well conditions and can now be incorporated into NOV downhole products.

The Company also introduced an asset management software, TracAssetTM, and an automated pipe tally system with a wellsite tag reader, AutoTallyTM. The combined system will enable greater capabilities for delivering reliable information and analysis to our customers.

Clay C. Williams, Chairman, President and CEO of National Oilwell Varco, stated, “We continue to invest in new technologies that drive our industry forward and help our customers improve effective asset utilization and reliability while decreasing their costs. The data we will be able to obtain from these innovative technologies will play a critical role in shaping the future development of drillstring components and tools.”

NOV will be able to provide an entire lifecycle management solution for drillstring components that includes information regarding original manufacturing specifications, inspection and repair history, along with usage details. The TracTag and AutoTally system will make it possible to read tags as drillstring components pass through the rig floor; and integration of the system into the rig control system will provide drilling hours and critical drilling information down to the serial number of the component.

Incorporating the information into the global inspection and maintenance systems used by NOV’s Tuboscope Business Unit will provide customers with analytics and other detailed information about pipe inventory that the industry has not been able to collect in the past. NOV’s analytics enhance the lifecycle awareness of work history and associated inspections carried out which will mitigate instances of downhole tubular failure by knowing precisely when and where the tubular or downhole component has been used in a drilling environment in any given well.(Original Source)

Shares of National-Oilwell Varco closed yesterday at $32.67, up $1.18 or 3.75%. NOV has a 1-year high of $50.70 and a 1-year low of $25.74. The stock’s 50-day moving average is $30.97 and its 200-day moving average is $31.74.

On the ratings front, National-Oilwell has been the subject of a number of recent research reports. In a report issued on May 23, Jefferies Co. analyst Brad Handler reiterated a Hold rating on NOV, with a price target of $30, which implies a downside of 8.2% from current levels. Separately, on May 13, Argus’ Bill Selesky reiterated a Hold rating on the stock .

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Brad Handler and Bill Selesky have a total average return of -9.6% and 4.7% respectively. Handler has a success rate of 41.0% and is ranked #3781 out of 3869 analysts, while Selesky has a success rate of 66.7% and is ranked #681.