The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) today announced a renewal of its partnership with GoPro Inc (NASDAQ:GOPRO) to deliver hockey fans a behind-the-scenes look at the game. The partnership extension will feature NHL After Dark™, an 11-part series filmed and produced by GoPro that will give hockey fans an immersive look at what happens on the ice during after-hours training sessions.

“Our goal with the NHL After Dark™ series is to transport the hockey fan directly onto the ice with an up-close and personal look at some of the NHL’s most talented players,” said Bill McCullough, executive producer at GoPro. “These world-class athletes invest much of their time honing skills behind the scenes and we’re excited to give hockey fans an exclusive look at the personalities of these players, the fun they bring to the game and their commitment to mastering their craft.”

Each episode of NHL After Dark™ will feature NHL players on the ice in training sessions with hockey luminaries Mike Murphy and Mike Johnson. The debut episode, which will launch on Wednesday, Feb. 3, will feature the dazzling stickhandling skills of Detroit Red Wings forward Tomáš Tatar as he’s put through the paces.

“The speed and skill of the players in the NHL has never been better than it is today,” said Mathieu Schneider, NHLPA Special Assistant to the Executive Director. “Our continued partnership with GoPro provides hockey fans a unique look and perspective into the incredible talent that our athletes possess.”

“We know hockey fans want a more comprehensive, personal understanding of players’ lives and their journey onto the ice each night,” said Keith Wachtel, NHL Executive Vice President of Global Partnerships. “The NHL After Dark™ series delivers not just a unique perspective on the game of hockey, but a new look into the personalities of our players. We are excited to extend the GoPro partnership and give our fans access to places they’ve never been before.”

In addition to Tatar, NHL After Dark™ will feature Pittsburgh Penguins forward Evgeni Malkin, Colorado Avalanche forward Gabriel Landeskog, Chicago Blackhawks defensemanDuncan Keith, Philadelphia Flyers forward Claude Giroux, New Jersey Devils goaltender Cory Schneider and Vancouver Canucks forwards Daniel Sedin and Henrik Sedin. The series will be distributed on the GoPro Channel and the GoPro App, channels owned and powered by the NHL and the NHLPA, including the NHL Network™, and the NHL® App,YouTube, and on the social media channels of GoPro, the NHL and the NHLPA. (Original Source)

Shares of GoPro are up nearly 3% in pre-market trading. GPRO has a 1-year high of $65.49 and a 1-year low of $9.90. The stock’s 50-day moving average is $16.30 and its 200-day moving average is $33.10.

On the ratings front, GoPro has been the subject of a number of recent research reports. In a report issued on January 19, Oppenheimer analyst Andrew Uerkwitz reiterated a Hold rating on GPRO. Separately, on January 14, FBN’s Shebly Seyrafi downgraded the stock to Hold and has a price target of $11.

According to, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Andrew Uerkwitz and Shebly Seyrafi have a total average return of 0.9% and -2.9% respectively. Uerkwitz has a success rate of 51.3% and is ranked #1198 out of 3593 analysts, while Seyrafi has a success rate of 46.1% and is ranked #3004.

Overall, 2 research analysts have rated the stock with a Sell rating, 8 research analysts have assigned a Hold rating and 7 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $17.71 which is 67% above where the stock closed yesterday.

GoPro Inc develops hardware and software solutions to alleviate consumer pain points associated with capturing, managing, sharing and enjoying engaging content. It produces mountable and wearable cameras and accessories.