Lowe’s Companies, Inc. (NYSE:LOW) announced that Marci P. Grebstein has been promoted to chief marketing officer (CMO), effective immediately. Grebstein most recently served as vice president of advertising, leading the U.S. advertising strategy and marketing operations to build loyalty for the brand. She will report to Michael A. Jones, chief customer officer, and succeeds Thomas J. (Tom) Lamb who has left the company.

Grebstein joined Lowe’s earlier this year and has more than 20 years of experience leading brand, marketing, advertising and e-commerce strategies for large retail companies, including Food Lion andStaples. She will be responsible for managing the Lowe’s brand by overseeing the integrated marketing and communications strategy to consumers, including digital marketing, content strategy and development, consumer relationship management, advertising and media for the U.S. home improvement business.

Erin K. Sellman has been promoted to senior vice president of strategy, insights and planning responsible for corporate strategy, consumer insights, and the planning and process organization.  She will also report to Jones.

Sellman joined Lowe’s in 2004 and most recently served as vice president of strategy and insights. She also has served as vice president of strategy and alignment, director of corporate strategy and director of new market development. Sellman has nearly 20 years of experience in strategic planning and management. Prior to joining Lowe’s, she held strategy and consulting positions with A.T. Kearney and Arthur Andersen.

“Marci’s deep experience in retail marketing will help Lowe’s continue to create more personalized and relevant communications to consumers,” said Jones. “And Erin’s innovative thinking and data-driven insights will help Lowe’s continue to develop effective strategies for the future and further enhance the customer experience across all consumer touch points.” (Original Source)

Shares of Lowe’s Companies opened today at $75.78 and are currently trading up at $76.52. LOW has a 1-year high of $77.26 and a 1-year low of $62.33. The stock’s 50-day moving average is $72.94 and its 200-day moving average is $69.95.

On the ratings front, LOW has been the subject of a number of recent research reports. In a report issued on November 19, RBC analyst Scot Ciccarelli reiterated a Buy rating on LOW, with a price target of $83, which implies an upside of 9.5% from current levels. Separately, on November 4, Deutsche Bank’s Michael Baker maintained a Buy rating on the stock and has a price target of $80.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Scot Ciccarelli and Michael Baker have a total average return of 13.3% and -2.4% respectively. Ciccarelli has a success rate of 70.5% and is ranked #294 out of 3858 analysts, while Baker has a success rate of 49.3% and is ranked #3159.

Lowe’s Companies Inc is a home improvement retailer, which serves home-owners, renters and Commercial Business Customers.