TubeMogul Inc (NASDAQ:TUBE), an enterprise software company for brand advertising, announced the appointment of Todd Gordon as General Manager of Programmatic TV.
Gordon brings a wealth of experience to the role. As SVP, U.S. Director at Magna Global, Gordon guided media negotiations for IPG Mediabrands, which manages and invests $37 billion in global media on the behalf of its clients. Gordon also steered the group’s mission to automate half of all media investments by the end of 2015, pioneering several pilot projects with major broadcasters. Before Magna Global, Gordon held leadership positions at Initiative, Mediacom and Lowe. Gordon will work from TubeMogul’s New York office.
TubeMogul PTV, which Gordon will oversee, launched in December as the first self-serve software solution that enables automated buying of TV advertising. Since launch, the product has celebrated several major milestones, including the first Big Game TV ad bought programmatically. On its most recent earnings call, TubeMogul also reported a meaningful uptick in spend for PTV.
The new role is not Gordon’s first collaboration with TubeMogul. Earlier this year, Cadreon, the digital marketing services platform of IPG Mediabrands, announced a joint partnership with TubeMogul to jointly build a proprietary, inventory-agnostic demand-side platform for TV. Gordon served on the executive team that oversaw inventory and data integrations for the product.
“Todd is an industry leader that has been at the forefront of making traditional advertising more automated and data-driven,” said Brett Wilson, CEO and Co-Founder of TubeMogul. “We couldn’t have a better person at the helm to lead strategy for TubeMogul PTV, and I’m excited to welcome him to the team.”
“I’m thrilled to lead TubeMogul’s programmatic TV efforts and join a company that is an early innovator in the space,” said Gordon on his new role. “TubeMogul’s software is transformative because it can improve TV advertising for all involved — providing greater relevancy to viewers, higher ROI for marketers and better yield for media owners.”
The hire follows a recent string of recent executive appointments at TubeMogul. In September, the company hired Soren Abildgaard, former Senior Director of Cloud Platforms at Autodesk, to serve as SVP of Engineering. Other recent additions include Phil Cowlishaw (VP of Strategy) and Pattie Money (Chief People Officer). (Original Source)
Shares of TubeMogul Inc closed yesterday at $11.90. TUBE has a 1-year high of $23.83 and a 1-year low of $9.11. The stock’s 50-day moving average is $11.33 and its 200-day moving average is $13.53.
On the ratings front, TubeMogul has been the subject of a number of recent research reports. In a report issued on October 7, Stephens Inc analyst Brett Huff initiated coverage with a Buy rating on TUBE and a price target of $20, which represents a potential upside of 68.1% from where the stock is currently trading. Separately, on August 11, RBC’s Rohit Kulkarni reiterated a Buy rating on the stock and has a price target of $18.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Brett Huff and Rohit Kulkarni have a total average return of 9.6% and -5.8% respectively. Huff has a success rate of 66.7% and is ranked #1731 out of 3808 analysts, while Kulkarni has a success rate of 33.7% and is ranked #3576.
Overall, one research analyst has assigned a Hold rating and 3 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $18.00 which is 51.3% above where the stock closed yesterday.
TubeMogul Inc is an enterprise software company for digital branding. The Company’s platform enables advertisers to gain control of digital video advertising spend and achieve brand advertising objectives.
