JD.Com Inc (ADR) (NASDAQ:JD), China’s largest online direct sales company, together with TAG Heuer, the Swiss luxury avant-garde watchmaker, today jointly announced an exclusive e-commerce partnership to include the establishment of TAG Heuer’s first China online flagship store on JD.com’s marketplace platform.

The TAG Heuer flagship store will offer product lines specially selected for China’s increasingly sophisticated online consumers, featuring cutting-edge designs across multiple price points. The store will also feature a 360-degree “virtual” product display where consumers can experience products prior to purchasing. JD.com’s support in brand marketing, logistics, payment and after-sales service will help ensure that customers enjoy a first-rate online shopping experience.

“JD.com’s reputation for product authenticity and unparalleled customer experience make it the ideal e-commerce partner in China for TAG Heuer, one of Switzerland’s most iconic and trusted brands,” said TAG Heuer’s General Manager of Greater China, Leo Poon. “The coming of age of China’s young consumers, combined with the explosive development of e-commerce, present an enormously exciting opportunity for innovation and growth. By deepening our access to our key target customer market in China through JD.com’shuge upwardly mobile user base, I am confident that this partnership will ignite unprecedented consumer interest in TAG Heuer’s premier luxury timepieces.”

“We are delighted that TAG Heuer has chosen to establish its first China online flagship store on JD.com through this exclusive partnership,” said Carol Fung, Vice President of JD.com and President of JD Mall’s FMCG (fast-moving consumer goods) business unit. “With over 150 years of history, TAG Heuer is synonymous with long-lasting quality, innovation, and luxury. JD.com is delighted to offer our leading e-commerce platform to help TAG Heuer deliver an online shopping experience that is consistent with its brand and vision.”

To mark the opening of its first China online flagship store, Tag Heuer will launch sales of its “TAG Heuer Formula One Women G.E.M. special edition” wristwatch in the Chinese market for a limited time exclusively on the JD.com platform. (Original Source)

Shares of JD.com closed last Friday at $25.94. JD has a 1-year high of $38 and a 1-year low of $21.55. The stock’s 50-day moving average is $25.78 and its 200-day moving average is $31.34.

On the ratings front, JD has been the subject of a number of recent research reports. In a report issued on August 10, Morgan Stanley analyst Robert Lin downgraded JD to Hold, with a price target of $35, which represents a potential upside of 34.9% from where the stock is currently trading. Separately, on August 4, Tiger Hill Capital’s Tian Hou assigned a Buy rating to the stock and has a price target of $39.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Robert Lin and Tian Hou have a total average return of -22.5% and -11.2% respectively. Lin has a success rate of 16.7% and is ranked #3448 out of 3759 analysts, while Hou has a success rate of 30.8% and is ranked #3509.

JD.com Inc is an online direct sales company in China. The Company acquires products from suppliers and sell them directly to its customers through its website and mobile applications.