TubeMogul Inc (NASDAQ:TUBE) announces that the company has been selected as one of L’Oréal USA’s preferred partners specifically for video advertising in the U.S. L’Oréal USA will utilize TubeMogul’s automated software platform to plan, buy, measure and optimize their U.S. video advertising.
“L’Oréal USA’s digital media approach relies on our ability to create engaging brand experiences at every consumer touch point,” said Nadine Karp McHugh, SVP Omni Media, Strategic Investments and Creative Solutions, L’Oréal USA. “TubeMogul’s best-in-class software enables us to reach our customers with personalized content wherever they are to build loyalty for our portfolio of leading beauty brands, and ultimately optimize our media investments.”
L’Oréal USA owns over 30 iconic brands across multiple business units, including Urban Decay, Georgio Armani, Maybelline New York, Redken, Kiehl’s, and La Roche Posay. TubeMogul’s independent, buy-side position in the market was key in cementing the deal, in addition to the company’s transparency and ability to centralize measurement to better inform strategy across brand teams.
The first campaigns executed through TubeMogul’s software across desktop and mobile video launched earlier this year. L’Oréal USA is also among an exclusive group of clients actively testing new features and informing TubeMogul’s product roadmap.
“L’Oréal USA’s vision for embracing automation in brand advertising is befitting of an organization that represents the world’s most iconic beauty brands,” said Brett Wilson, CEO and co-founder, TubeMogul. “We’re proud that TubeMogul’s software can help them scale their efforts and be an innovative leader in video advertising.” (Original Source)
Shares of TubeMogul Inc closed yesterday at $11.49. TUBE has a 1-year high of $23.83 and a 1-year low of $9.11. The stock’s 50-day moving average is $12.50 and its 200-day moving average is $14.17.
On the ratings front, TubeMogul has been the subject of a number of recent research reports. In a report issued on August 11, RBC analyst Rohit Kulkarni reiterated a Buy rating on TUBE, with a price target of $18, which implies an upside of 56.7% from current levels. Separately, on the same day, Citigroup’s Mark May reiterated a Buy rating on the stock and has a price target of $21.
According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Rohit Kulkarni and Mark May have a total average return of -8.2% and 6.5% respectively. Kulkarni has a success rate of 19.7% and is ranked #3615 out of 3752 analysts, while May has a success rate of 55.5% and is ranked #641.
The street is mostly Bullish on TUBE stock. Out of 4 analysts who cover the stock, 3 suggest a Buy rating and one recommends to Hold the stock. The 12-month average price target assigned to the stock is $18.67, which represents a potential upside of 62.5% from where the stock is currently trading.
TubeMogul Inc is an enterprise software company for digital branding. The Company’s platform enables advertisers to gain control of digital video advertising spend and achieve brand advertising objectives.